ECCO Communicates with Customers Through In-Store Digital Network2 min read
More than 150 shoe stores broadcast “TV ECCO” powered by Scala
ECCO, a European maker of high-quality shoes and accessories, now broadcasts its branding message directly to customers in stores with “TV ECCO.” TV ECCO, an in-store digital information network, helps raise the image of ECCO and deliver the best quality shopping experience to customers.
“The intent of ‘TV ECCO’ was to find a new way to communicate with customers that would be on-site, direct and dynamic,” said Albert B. Kristensen, International VM Manager for ECCO. “It is a new and effective way to tell ECCO’s story, its history, its values and its shoe comfort concept.”
To build the network, ECCO turned to Nuppenau, a Scala Certified Partner and one of the leading suppliers of in-store TV in Denmark. Nuppenau delivered a complete package of hardware, Scala software, installation, system integration and content production to ECCO. Scala allows ECCO to manage rapid content updates continuously so customers receive the latest ECCO news in a timely manner.
Today, TV ECCO is standard in every new ECCO store. In addition, ECCO’s premium stores have extra screens and channels, as well as other product and way-finding systems operated by the digital network.
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Founded in Denmark in 1963, ECCO is a global leader in innovative comfort footwear for men, ladies and kids. For more information, visit www.ECCO.com.
Nuppenau installed its first In-store TV network in 2003. Since then Nuppenau boasts a client base including: BILKA, HTH, OPTO, Tele Greenland, Sportmaster and Steen & Ström. Nuppenau offers a one-stop turnkey shopping solution including content development, installation, ad production and upload, monitoring and maintenance. www.nuppenau.dk
Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at www.scala.com.