Close proximity signage company Amscreen has extended its commercial arrangements with independent digital media sales house Digicom, by appointing it to sell national advertising on its Powerleague and Healthcare networks. This follows the company’s decision in early June to appoint Digicom to sell its network with BP convenience stores.
Powerleague, the UK’s leading commercial 5-a-side football operator, offers a digital signage network across 43 football centres, with 465 floodlit all weather pitches. Powerleague acquired five soccer super-domes from JJB in 2008. Amscreen screens, between 15” and 42” in size, are placed right in the sign-in reception areas, capturing the large audience of sports-minded young men and juniors.
Amscreen Healthcare is the market leading registered supplier to the National Health Service. Its digital screen network broadcasts real time patient information to GP surgeries and hospital waiting rooms, providing effective communications to patients, visitors and staff. Its 448 screens can place messages in front of people at a time when health is top of mind; as patients use health services, and just before they visit their local pharmacy. 60% of the audience are female.
“This is our second win from Amscreen, and both networks expand our horizons,” says Digicom chairman Tom Goddard. “Powerleague offers targeted opportunities to reach young men passionate about sport, and the Healthcare network is similarly well?defined in the audience it delivers, the health conscious audience mindset, and the environment where the ads are delivered. Both networks lend themselves to a number of key categories and we look forward to developing their business.”
•Powerleague venues host more than over 130,000 customers playing on over 465 pitches each week.
•More than 90% of Powerleague visitors are male
•Five a side football is a fast growing sport, and has overtaken 11 a side according to the FA
•Amscreen signed a 5 year deal with Powerleague in December 2008
•Amscreen started developing its “plug and play” close proximity signage in healthcare locations in November 2008 ? 85% of locations are GP surgeries and 15% are hospital waiting rooms
•Tom Goddard, previously International CEO for CBS Outdoor, officially launched London?based Digicom on January 1st 2009
•Digicom is the UK’s only independent ‘Pure Play’ digital media sales house selling at national level to clients, media agencies and outdoor specialists
•The UK outdoor digital market was worth £72m in 2008 (source: Posterscope)
For more information call
(for Amscreen) David Fraser, Frank PR, david [at] frankpr.it, 020 7693 6999
(for Digicom) Tom Goddard, Executive Chairman, Digicom 020 7402 4140
Source: Digicom
