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Nielsen

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Zoom Media moves to third-party performance measurement with Nielsen

SITeam - April 24, 2012

--Focus on selling impressions will drive “place-based” advertising industry in new direction-- Zoom Media Group Inc. (Zoom) - the largest targeted lifestyle media in Canada...

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Nielsen Study Confirms Consumers Take Action After Seeing Ads on Cardinal Health’s Retail Pharmacy Digital Advertising Network

SITeam - April 11, 2012

Pharmacy Health Network, Installed in more than 900 Locations Nationwide; Streams Healthcare Content, Ads to Millions of Consumers While They Wait for Prescriptions A recent...

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U.S. Advertising Spending Rose 0.6% in 2007, Nielsen Reports

SI Editors - March 31, 2008

New York, NY - The latest report from The Nielsen Company has unveiled intriguing insights into the landscape of advertising spending for the year...

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