Technology session highlights importance of digital menu boards to restaurants
STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, today announced its educational session, “McCafé Digital Menu Boards: An Ideal Blend of Ingredients for Maximizing ROI”, taking place at the National Restaurant Association Show at McCormick Place in Chicago. The session offers audience members the latest digital strategies for maximizing ROI and complying with new menu labeling laws.
Attendees will hear a real-life example of how over 12,600 digital menu boards improve business operations when McDonald’s shares its implementation of STRATACACHE’s Digital Menu Boards for its McCafé brand.
The session takes place today from 10:00-11:30 a.m. in the Technology Pavilion and will be led by Chris Riegel, STRATACACHE CEO and Dan Williams, Senior Director of Marketing at McDonald’s. Admission is free for all registered show attendees.
“We will discuss how digital menu boards effectively increase customer attraction and retention with targeted, up-to-date messaging, helping foodservice operators increase ROI and establish a direct connection with customers,” said Chris Riegel, STRATACACHE CEO. “We’re eager to illustrate the impact that STRATACACHE Digital Menu Boards have on the QSR industry in partnership with a world leader in the sector—McDonald’s.”
At the National Restaurant Association Show, STRATACACHE is exhibiting in booth #7347. Showcasing the latest advances in technology for the foodservice industry, STRATACACHE demonstrates how to enhance efficiency, lower costs and increase sales with its digital menu board solution.
The software powering the McCafé experience—ActiVia for Media—is a leading digital menu board platform. This highly optimized, Web-accessible solution provides the necessary tools to create, schedule, manage and monitor marketing messages. Users can centrally deliver real-time, targeted messages to specific restaurant locations based on customer demographics and promotional campaigns.
STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world’s largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE’s products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.