Barnes & Noble College Booksellers, the nation’s leading operator of college and university bookstores, and a wholly owned subsidiary of Barnes & Noble, Inc. the world’s largest bookseller, announced an innovative new partnership with Scentsa Media Networks to launch a digital media platform in more than 400 of their campus bookstores.
The College Bookstore Media Network will provide live, high definition media streams to stores and will present a wide array of content specifically designed for college students. Using both local and national sources, the program will feature eye-catching videos, news briefs, sports, local weather, and university updates to enhance the student and faculty in-store experience. This is just the latest example of the college retailer taking a leadership position with its use of new and emerging media to engage the student marketplace.
Beginning this month and continuing through summer, multiple large TV screens will be placed in high traffic areas of some of Barnes & Noble’s highest enrolled national campuses including Harvard University, Northwestern University, Texas A&M, Ohio State University, Penn State University, University of Central Florida, and Yale University.
“Effectively reaching today’s college students requires a multi-platform strategy,” said Lisa Malat, Vice President of Store Opeartions at Barnes & Noble. “The College Bookstore Media Network is a great addition to our existing social media, online, and peer to peer programs and will enhance the campus customers’ experience by providing interesting, relevant, and entertaining content throughout the day.”
“We are pleased to begin this partnership with Barnes & Noble College Booksellers,” says Steven Fish, Co-CEO of Scentsa Media Networks Inc, a wholly owned subsidiary of Crescent House Publishing Inc., “Scentsa Media Networks is providing a unique opportunity to build brand awareness and engage the 18-24 year old demographic in a retail environment.”
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS), the world’s largest bookseller and a Fortune 500 company, operates 705 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 636 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.
Scentsa Media Networks Inc. is an innovation of Crescent House Publishing Inc., an award-winning multimedia technology company serving the global retail industry. Founded in 1992, the company creates marketing and information software solutions for retailers and vendors to reinforce brand awareness, enhance sales training, and create in-store excitement. Scentsa software is available on touch screen displays, digital media screens, and on the web and mobile devices. Information on Scentsa Media Networks Inc. can be obtained via the internet at http://scentsamedia.com/ .
Source: Scentsa Media Networks