JCDecaux has won the award for best Digital Format for Transvision at the inaugural LoveContent Awards. Jeremy Male, CEO of JCDecaux accepted the award from Anthony Van Someren of Spafax.
The Best Digital Award honours the Outdoor digital format that delivers the most interesting creative canvas for brands. Transvision was the unanimous choice of the judging panel, citing its role in the most high-profile campaigns of the year, including Lynx’s ‘Angels’ and Nike’s ‘Write the Future’.
The panel were impressed by the technical capabilities of the screens, which have enabled interactive campaigns (Belvita), live broadcasts (Suzuki Swift) and live, destination-specific creatives (Yell.com).
The Transvision network comprises 17 high-impact LED screens at 16 stations nationwide, delivering a footfall of 34 million people every two weeks. Keeping the format at the forefront of digital Outdoor, JCDecaux has begun an upgrade of the network, with new HD screens installed at Euston and Victoria stations.