Carlson Hotels is the launch client for HEX Motion Plus, an immersive branding opportunity on the Heathrow Express comprising 168 HD digital screens flanked by eye-catching vinyl wall wraps.
HEX Motion Plus is a unique opportunity to reach passengers making their way from the Heathrow Express to Heathrow Terminals 1, 3, 4 and 5 with sites in lifts, escalators and corridors, sold to one advertiser only.
Booked with JCDecaux Airport through PSI, the campaign will run for 4 weeks throughout May and promotes Club Carlson, a rewards scheme available at over 1000 hotels worldwide.
Steve Cox, Marketing Director of JCDecaux Airport said, “HEX Motion Plus gives one advertiser ownership of the key points of transition between the Heathrow Express and the Heathrow terminals, surrounding the passenger with the advertiser’s brand message. We are delighted to have Carlson Hotels as our launch advertiser.”
Carlson Hotels has also booked key departure and arrivals sites at Terminal 4 and 5, including the iconic Zonal Beacons at Terminal 5.
With 5.3 million passengers per year* and with a 96% ABC1 profile*, Heathrow Express delivers an elite, desirable and traditionally hard to reach audience.
*Heathrow Express figures 2010
For further information please contact
Janet Guest
PR Manager, JCDecaux
020 7298 8023/ 0776 9701268/ janet.guest [at] jcdecaux.co.uk
Source: JCDecaux
