Branson, MO – PacRim Digital Media, Inc., has announced a strategic expansion of their operations to Branson, Missouri. The company, known for its innovative digital media solutions, will now operate under the seasoned leadership of Ms. Elsa Killeen, who has been appointed as the Senior Vice President of Sales and Operations for the Branson Division.
Elsa Killeen brings over two decades of expertise in tourism sales, marketing, community relations, and advertising to her new role. Her impressive background includes significant positions in hotel operations and guest services management. With her extensive experience both domestically and internationally, Killeen is poised to make a significant impact on the Branson tourism community.
“PacRim Digital Media is committed to enhancing the vibrant tourism and entertainment landscape of Branson,” said Killeen. “Our goal is to integrate cutting-edge digital solutions that simplify information dissemination and enhance the visitor experience in this dynamic city.”
Branson is renowned for its entertainment offerings, hosting nearly 8 million visitors annually. The city boasts over 100 live shows, numerous theaters, and a variety of attractions, making it a prime destination for both leisure and business travelers.
Mitch Jamison, CFO and Executive Director of PacRim Digital Media, highlighted Branson’s appeal, noting its central location in the U.S., welcoming corporate climate, and rich cultural history. “Branson is not only a major tourism and entertainment hub but also an emerging center for innovative digital technology,” Jamison added.
The expansion to Branson is part of PacRim Digital Media’s broader strategy to innovate within the hospitality industry. The company offers a range of services that include digital signage, kiosks, and mobile applications tailored to enhance the operations of hotels, resorts, and other tourist-centric businesses.
According to recent industry surveys, there is a growing trend towards digital signage and mobile applications, with many sectors planning to adopt these technologies in the near future. PacRim Digital Media is at the forefront of this shift, providing platforms that cater to a consumer base increasingly inclined towards digital solutions.
“Today’s tourists demand information that is accessible, visual, and instantly available,” said Killeen. “Our technology not only meets these needs but also seamlessly connects visitors with local communities and services, enhancing their overall experience.”
With its new operations in Branson, PacRim Digital Media aims to set a benchmark in digital hospitality solutions, ensuring that businesses can attract and engage today’s tech-savvy consumers effectively.
