StrandVision Digital Signage Provides a New Audience for Emerging Recording Artists3 min read
Introduces artists through its international digital signage network…
StrandVision LLC, a provider of hosted digital signage services for business marketing and employee communications, today announced that a new background music feature available for its subscribers is also a showcase for emerging recording artists and groups.
The background music capability offers StrandVision Digital Signage subscribers more than 650 background music streams from 40+ categories. The copyright-cleared music is available 24/7 to accompany promotional messages or employee communications that are displayed by StrandVision subscribers.
Aspiring artists can arrange to have their music added to the mix at StrandVision’s servers. The selections are offered on the music menu and StrandVision subscribers can add the artist’s music to their custom music streams. As an added benefit, a promotional image and contact information for the artist is automatically added to the local digital signage display as the selection is being played.
“This is a great project for us,” commented Mike Strand, StrandVision founder and CEO. “It marries my interest in media with our ability to give emerging artists a new outlet to promote their music at no charge. We’re looking forward to featuring as many artists as we can to our worldwide customer base.”
Musicians Get Free Promotion
In addition to the standard music categories that do not interject advertising, individual artist compositions can also be added to music selections by the subscriber. In return for royalty-free usage of the music pieces that are securely transmitted to screens which are often seen by thousands of people each day, the artist is also featured on the screen. While a piece is playing, the digital signage will occasionally display the artist’s cover artwork and contact information to let the listener know how to learn more about them. For artists without their own distribution, StrandVision can fulfill customer orders directly for a 20% transaction fee.
StrandVision digital signage is displayed in many high-traffic venues including hotels, banks, retailers, healthcare clinics and other businesses. The music helps provide a relaxing environment for staff and visitors with entertaining music played in the background of their digital signage content.
The Fine Print
Artists must certify that the music and lyrics are copyright free or that the artist owns the copyright (no covers). Artists with original music compositions should contact Mike Strand at 715-235-7446 if they are interested in contributing background music for consideration by StrandVision for its digital signage customers. There is no charge to the artists for the music distribution service or for the advertising. StrandVision does not pay royalties for use of the music and assumes no responsibility.
Dodie Hogstad from Eau Claire, Wisconsin, is the first musician to provide music with her “Through the Veils” album. Her beautiful meditative piano pieces provide a soothing backdrop to the hectic world of business.
StrandVision LLC, based in Menomonie, Wisconsin, delivers low-cost, Web-based Software as a Service (SaaS) digital signage through a patented approach that delivers content to subscribers’ LCD and plasma displays, as well as computer screens and websites. StrandVision’s service distributes text and graphics pages, video content, famous paintings, music and national and local weather and news. It is ideal for medical and dental offices (patient education), banks, retailers and industrial distributors (video merchandising), education (student, staff and visitor information), employee break rooms (events and benefits), non-profit and religious organizations (member and supporter communications), and other applications.
StrandVision also offers PC-2-TV.net (www.pc-2-tv.net), a fully digital, high-definition (HD) personal computer-to-television adapter for use with digital signage and many other applications.
StrandVision Digital Signage services and PC-2-TV.net are available directly from StrandVision and through registered affiliates and system integrators (www.strandvision.com/installers.html). Additional information about StrandVision is available from www.strandvision.com, by calling 715-235-7446 or emailing sales [at] strandvision.com.
mjstrand [at] strandvision.com
Soucy Communications Group
smclaughlin [at] scg-pr.com