MediaTile, the leader in 3G and 4G cloud-based digital signage solutions, and MarketStar, the recognized leader in field, voice and digital sales and marketing, today announced that they will be demonstrating, at the 2011 International Consumer Electronics Show (CES 2011), a breakthrough in customer engagement that will allow product experts to be personally accessible to more consumers in retail venues, when and where it is critical to provide immediate, face-to-face interactions with consumers to influence purchase decisions and drive sales. The breakthrough solution, called the “HumanKiosk,” can help brands, and other product or service vendors, provide experts in more shopping venues, including remote or secondary markets, without the overhead and costs associated with on-site personnel. Beginning in this quarter, HumanKiosk pilot programs will be available for customers, brands and other solution providers to adopt this revolutionary breakthrough in their selling venues.
“With MediaTile’s HumanKiosk, an interactive digital signage solution with built-in, live 2-way video, and MarketStar’s remote ‘video attendants,’ consumers can engage interactive digital promotions while also getting their questions answered ‘from the cloud’,” said Simon Wilson, CEO of The MediaTile Company. “MediaTile is extremely excited to work with our new partner, MarketStar, to leverage their tremendous market presence and leadership in providing brand attendants and associates for many world-leading brands.”
“The HumanKiosk is an innovative and ground-breaking solution whose time has now come,” said Dave Treadway, President and CEO of MarketStar. “Using our remote on-call experts, we can now deliver the same professional services, with the same personal touch, while eliminating the overhead and logistical complexities of travel and scheduling traditionally associated with sending on-site brand advocates or field personnel to every retail location.”
MediaTile’s HumanKiosk with MediaCast Video Presence is an all-in-one, free-standing interactive digital signage solution that delivers a breakthrough in brand-to-consumer communications. The cloud-controlled MediaCast system can run pre-scheduled, interactive digital merchandising promotions while also providing a live, 2-way video session between a consumer in the store with a question, and a representative of that product or service. The system incorporates the latest 4G and 4G LTE high-bandwidth wireless networking services which are now becoming available from leading carriers. With 4G and 4G LTE networking services, the HumanKiosk requires no on-site network infrastructure, setup or maintenance – just add power and the system is ready to run.
Unlike customer-driven information delivery technologies and other forms of remote customer service, MediaCast Video Presence is highly engaging and personal. Customers will receive information that is contextually relevant to them, whether by demographic, location, or language.
The MediaTile HumanKiosk with MediaCast Video Presence and MarketStar on-call experts will be highlighted from Jan. 6 – 9 in the MarketStar hospitality suite and several other CES show locations. For a personal demonstration while at the CES, please contact MediaTile or MarketStar at the numbers provided.
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MediaTile is the worldwide leader in cloud-based digital signage solutions. A digital signage technology innovator and platform provider, MediaTile was the first company to deliver the advantages of cloud-computing using the unique combination of cellular connectivity and a SaaS-based content management system. The result, MediaTile solutions are extremely simple-to-deploy and easy-to-use. Our cloud-based approach has brought both customer praise and industry awards as it eliminates many of the costs and complexities associated with traditional digital signage and delivers ROI faster. Backed by our MediaServices team, a 99.9% web-application SLA, and end-to-end service and support, your network will be up and running in record time, with record results. www.mediatile.com 831-439-8786.
Over the last two decades, MarketStar has deployed more integrated field, voice and digital sales and marketing programs in the retail channel than any other company. As an integrated extension of the world’s most admired brands, MarketStar transparently represents some of the world’s leading consumer brand names, providing coverage in every major market and in all key retail outlets. MarketStar’s full suite of multichannel solutions help clients ensure brand recognition and awareness, maximize channel partner loyalty and sales and drive incremental commercial revenue.
MarketStar is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
January 6, 2011 Mike Foster
mike.foster [at] mediatile.com
jlefevre [at] marketstar.com