JCDecaux renews the 7 year exclusive advertising concession for Brussels Airport1 min read
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that its subsidiary, JCDecaux Belgium, has renewed the 7 year exclusive advertising concession for Brussels Airport, following a competitive tender.
Brussels Airport Company (BAC) has once again chosen to entrust JCDecaux to be responsible, as of 1 January 2018, for installing, managing and marketing the advertising displays inside, outside and around Brussels Airport. The airport is one of the most important airports in Europe with 21.8 million passengers per year.
Having already been a partner of Brussels Airport for 10 years, committed to its strategy focused on quality and technology innovation, JCDecaux will provide BAC with its expertise to optimise both the passenger’s experience and the visibility of advertisers, by upgrading 80% of the existing displays and ensuring a very high number of digital displays.