Monday, December 11, 2023

JCDecaux enters Bahrain with an exclusive 10-year advertising contract for the New Bahrain International Airport

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JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has entered the Bahrain market (population: 1.4 million) with the advertising contract for the Bahrain International Airport, awarded by Bahrain Airport Company (BAC). Operations at the new Airport are planned to commence July 2019.

The exclusive 10-year contract will bring JCDecaux’s advertising expertise to a state of the art airport that will transform the passenger experience. JCDecaux will provide and operate over 200 advertising formats in the new international airport, which expects between nine and ten million passengers at the opening, with the new terminal having a capacity of 14 million passengers. Along with offering excellent visibility for advertisers, the partnership will propose experiential and sponsored services to passengers, such as smart stations and digital iVision screens. Furthermore, JCDecaux will install iconic structures at the new airport access points, to create one of the most high-quality advertising networks in the Kingdom and in the region.


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