JCDecaux SA, the global leader in outdoor advertising, has been named Hong Kong’s No.1 Out-of-Home (OOH) Media of the Year 2018 by senior marketers and top agency professionals, according to Marketing Magazine’s annual Media Benchmarking survey. This marks the ninth consecutive year that JCDecaux has received this prestigious recognition, reinforcing its dominance in the OOH advertising industry.
JCDecaux’s success in the annual survey is attributed to its commitment to innovation, high-quality media solutions, and exceptional client service. The company’s consistent delivery of interactive and engaging advertising formats has set it apart in the competitive Hong Kong market. Voting criteria for the award included media creativity, media quality, and the effectiveness of sales services.
Since 2010, JCDecaux has maintained its leading position through its various subsidiaries. From 2010 to 2014, the accolade was achieved by its wholly-owned subsidiary JCDecaux Transport. From 2015 to 2017, JCDecaux Cityscape held the top spot. In 2018, both JCDecaux Transport and JCDecaux Cityscape shared the podium, a testament to the synergy and strength of JCDecaux’s OOH portfolio.
JCDecaux’s ongoing success is rooted in its ability to anticipate trends and deliver solutions that align with advertisers’ evolving goals. With a strong presence across Hong Kong’s strategic locations, the company has transformed urban spaces into vibrant advertising platforms. This win is a reflection of JCDecaux’s leadership in offering creative, data-driven OOH solutions that reach both local and international audiences.
Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, expressed his pride in the company’s achievement: “We are extremely proud to have won this award once again and to have both JCDecaux Transport and JCDecaux Cityscape on the podium, reaffirming JCDecaux’s unrivalled position in Hong Kong’s OOH media industry. Voted by senior marketers and agency professionals, JCDecaux’s success in Hong Kong is the result of both our passion and our constant efforts to improve our clients’ servicing and outperform the market by delivering smart and innovative advertising solutions, for the greater benefit of advertisers, brands, partners, passengers, citizens and tourists. I want to thank our Hong Kong teams, who are fully embarked in the Group strive for excellence and completely recognised by the market.”
While Hong Kong remains a key market for JCDecaux, the company’s influence extends beyond the city. In 2017, China became JCDecaux’s largest market, reflecting its expansive footprint and robust growth in the region. JCDecaux now reaches over 370 million passengers annually in Chinese airports and 37 million passengers daily in metro systems across the country.
