Wednesday, June 19, 2024

LG Electronics Demonstrates IPS Technology, Ultra HD Technology At DSE 2013

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Las Vegas, NV – At the Digital Signage Expo 2013, LG Electronics USA introduced its comprehensive lineup of digital signage products, headlined by the industry’s first 84-inch Ultra High-Definition (UHD) 4K digital signage display. Attendees at booth 500 were treated to interactive experiences with LG’s business-to-business (B2B) solutions, including multi-touch displays, transparent displays, outdoor signage, and new commercial applications for sectors such as airports and retail.

Revolutionary Display Technology

LG’s flagship product for 2013, the 84-inch Ultra HD Signage Display (model 84WS70MS-B), boasts an impressive resolution of 3840 x 2160 pixels—four times higher than standard Full HD displays. This technology delivers unparalleled picture sharpness, making it ideal for high-impact commercial settings. Notably, the display has already been deployed in Las Vegas’ McCarran International Airport, marking the first-ever installation of 4K digital signage.

Advanced IPS Panel Technology

A standout feature across LG’s LED models, including the 84-inch display, is the In Plane Switching (IPS) panel technology. IPS ensures accurate color reproduction and contrast from wide viewing angles, both horizontally and vertically, which is crucial for maintaining image quality regardless of installation height or angle. Additionally, LG’s displays are designed to withstand temperatures up to 230 degrees Fahrenheit, preventing overheating and maintaining consistent picture quality.

Enhanced Outdoor and Specialized Displays

The 47-inch LG 47WX50MF Outdoor Display, equipped with Shine Out™ technology, is tailored for bright environments, deflecting ambient light to prevent color washout and ensuring vibrant images even under direct sunlight. With a brightness level of 2,000 nits, it is perfect for outdoor advertising and information displays.

LG also showcased its versatile ultra-wide signage, such as the 29WR30 model with a 21:9 aspect ratio, suitable for various public settings like bus stops and theaters. Additionally, LG’s video wall solutions, including the 47-inch WV30 and 55-inch WV70 models, offer ultra-narrow bezels and high brightness, making them ideal for dynamic visual displays in hotel lobbies and retail environments.

Pro-Grade and Eco-Friendly Solutions

The WS10 and WS50 series provide Full HD resolution with IPS panels and edge-lit LED technology, featuring built-in media players and sleek, narrow bezels. Sizes range from 42 to 55 inches, catering to diverse commercial needs.

LG’s commitment to energy efficiency is evident in its EcoSmart™ features, integrated into all LED signage displays. These ENERGY STAR® qualified displays include Dynamic Power Savings, Static Power Savings, and Intelligent Sensor options to optimize energy consumption based on environmental conditions, thus reducing operational costs for businesses.

Industry Leadership and Future Prospects

“From stunning Ultra HD solutions for retail to ‘shine out’ technology for outdoor displays, LG continues to advance the digital signage sector,” stated Y.K. Cho, B2B Senior Vice President at LG Electronics USA. “The outstanding product line-up showcased at DSE demonstrates LG’s superior display technology and solutions for a wide range of real-world commercial applications.”

For more information about LG’s digital signage solutions, visit

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