YCD Multimedia and Mobile Bridge Leverage Digital Signage and Accelerate ROI3 min read
YCD Multimedia, a global leading provider of smart digital signage solutions, today announced that it will collaborate with Mobile Bridge, a provider of targeted mobile marketing solutions, to extend digital signage beyond the boundaries of screens and video walls – into mobile devices. The combined solution will allow users to capture digital signage content, use it for their own benefit, as well as spread it virally to others. The combined solution will be introduced at ISE (Integrated Systems Europe), to be held January 29-31, 2013 in Amsterdam, The Netherlands, and will be showcased at YCD’s booth (#N116, Hall 10).
The seamless extension, using QR codes and NFC tags, strongly accelerates ROI of signage without changing marketing methodology. The combined YCD-Mobile Bridge solution will remind users of offers, coupons, and deals on time, and at the exact location (according to GPS). They will even be rewarded for sharing it with their friends on Facebook, Twitter, or via NFC.
The content delivered from the digital signs to the mobile devices includes coupons, vouchers, punch cards, offers, games, raffles, scratch cards, product catalogs, menus, 3D views, recipes, photos, videos, news, company info and more.
“The combined YCD-Mobile Bridge solution turns customers into ‘brand ambassadors’, increasing customer loyalty and satisfaction,” said Eyal Oster, CEO of Mobile Bridge. “It provides the advertiser with a wealth of information and analytics in real time, including demographics (age, gender and more), location (GPS pinpoint info on a map), and usage info per day, week, month and year.”
“Combining Mobile Bridge’s unique solutions with the proven strength of YCD Multimedia’s products allows for a unique viral digital signage experience
never seen before,” said Yael Elstein, VP marketing, YCD Multimedia. “This is a triple win for consumers, brands and operators. It turns digital signage into a measurable tool, allowing measurement of each screen’s ROI and the effectiveness of ads and campaigns.”
About YCD Multimedia
YCD Multimedia is an industry leader providing corporations and organizations worldwide with advanced digital media solutions and applications within the retail environment, as well as other industries. YCD’s flexible platforms help businesses attract clients, reinforce branding and ensure a measurable impact on their business. YCD’s end-to-end offering combines strategy, professional services and technology to increase profits, optimize product mix and enhance the customer experience. To date, the company has partnered with over 2,000 customers, including Fortune 500 corporations and some of the world’s most recognized brands, such as Burger King, Coca-Cola, Toyota, Estee Lauder, Ferrari, Cartier, and Diesel. Founded in 1999, YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers serving clients around the globe. In October 2011 YCD acquired C-nario, a global provider of digital signage software solutions. For more information, visit www.ycdmultimedia.com
About Mobile Bridge
Mobile Bridge is an enterprise-grade end-to-end mobile marketing platform that builds strong client loyalty, increases store traffic and creates greater distribution and traction of marketing campaigns with a strong ROI. Mobile Bridge specializes in mobile promotions such as coupons, vouchers, exclusive offers, games and other types of engaging promotions which are received and shared by the end users via social media, push, QR code or NFC and is ‘out of the box’ compatible with leading POS/PMS systems for seamless redeeming of offers. Mobile Bridge has offices in the USA, France, Cyprus and the Netherlands and has partners and resellers in various countries. For more information visit www.mobilebridge.me
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Source: YCD Multimedia