Saturday, March 2, 2024

True Colours announces distribution of AMX

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True Colours Distribution, a division of Midwich Group specialising in technical AV solutions for complex AV installations, has announced a UK distribution deal with market-leading developer of control products, AMX.

A world leader in the manufacture of control systems for audiovisual equipment, AMX is now able to deliver its products through key Midwich sales divisions including Midwich home and Midwich Security. Specifiers who depend on Midwich for the latest and highest quality products will discover even greater flexibility while being able to offer their clients unbeatable choice.

“AMX is renowned for producing innovative and reliable control systems, so we’re naturally excited and proud to be able to offer AMX products to our customers,” comments Iain Campbell, sales director at True Colours. “As installations become ever more complex, we need to provide control solutions that are simple to operate, yet capable of handling extremely difficult tasks. AMX products achieve this and more.”

“We are delighted to be partnering with True Colours to capitalise on what we believe are significant opportunities within specialist markets.”  Explains AMX Sales Director, Jonathan Mangnall. “This is a strategic partnership; enabling True Colours to strengthen their product offering, whilst giving AMX an important route to very specific markets.  Since our products complement their portfolio very well, we expect this distribution model to be a highly effective and mutually beneficial one.”

Over the coming months True Colours expects massive interest in AMX products, and is looking to recruit an AMX product specialist. The new employee will be a valuable addition to the True Colours team of specialists, each dedicated to a particular manufacturer. Full details of the post can be found on the True Colours website, but interested parties can get in touch now via the email address below.

For more information, visit or email iain [at]

About True Colours Distribution

True Colours is one of the UK’s leading technical trade only distributors. In 2006 True Colours was acquired by the Midwich Group ( and now functions as The technical AV solutions division of Midwich. True Colours has an excellent track record in supplying technical support and products to its re-sellers, providing a high level of service to its customers, and aims to offer a professional policy to support its dealers and their staff with product information, demonstrations and training.

Its training programme is the company’s commitment to its dealers and their staff to provide a complete range of sales and technical training courses free of charge on the manufacturers that it represents.

About AMX

AMX hardware and software solutions simplify the implementation, maintenance, and use of technology to create effective environments. With the increasing number of technologies and operating platforms at work and home, AMX solves the complexity of managing this technology with reliable, consistent and scalable systems. Our award-winning products span control and automation, system-wide switching and audio/video signal distribution, digital signage and technology management. They are implemented worldwide in conference rooms, homes, classrooms, network operation / command centres, hotels, entertainment venues, broadcast facilities, among others.

AMX was founded in 1982 and is a member of the Duchossois Group of Companies. For more information, visit

PR contact:
Rob Lane
Bigger Boat PR
rob [at]
+44 (0) 7986 113 722

Source: True Colours

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