Commuters at rail stations nationwide will soon see a fresh, new look for Sky News on JCDecaux’s Transvision screens in stations. As part of the redesign, Sky News will bring commuters breaking news across an even wider range of sectors including news headlines, business, politics, entertainment and sport.
Sky News’ content runs across 20 Transvision screens in 17 stations nationwide including at major rail hubs in London, Manchester, Leeds, Glasgow and Edinburgh. The screens deliver an audience of 4.7 million every two weeks.
Hugh Westbrook from Sky News said, “Sky News will have a brand new look on Transvision for 2013. The design is slicker and more contemporary than the previous version, and the service focuses on the core news headlines service which users want. Our sections include main headlines, business, politics, entertainment and sport, as well as stock market and weather news. We have worked hard to keep people’s attention on the screen, and our ‘coming up’ feature is key to this. Not only does it tell people what the next story will be, but also which section is coming after the next set of advertising, ensuring they pay even greater attention to the screens.”
Stacey Knight, Director of Digital at JCDecaux said, “Sky News has become an important part of the daily commute for passengers in the UK and we are delighted that Sky is developing the service further. This partnership enables Sky News to reach a highly connected rail audience through our advertising network, providing news content that enhances the passenger experience and increases consumer engagement with the screens. Sky News’ fresh new design will look even better on our newly upgraded high definition screens at Victoria, Euston, London Bridge and King’s Cross, part of our national redevelopment programme for Transvision.”
Sky News’ content also runs across 20 roadside digital screens in London.
For further information please contact:
Janet Guest
PR Manager, JCDecaux UK
janet.guest [at] jcdecaux.co.uk
0207 298 8023/ 0776 970 1268
Source: JCDecaux
