Zoom Media & Marketing and Town Sports International Enter Exclusive Media & Advertising Relationship3 min read
Zoom Media & Marketing®, the world’s largest fitness digital media company, announced today an exclusive long-term media and advertising agreement with Town Sports International (“TSI”), a leading owner and operator of health clubs in the Northeast and Mid-Atlantic regions of the United States. Pursuant to the agreement, TSI has appointed Zoom Media Corp (“Zoom”) as its exclusive representative for all advertising placed within TSI health clubs, including static billboards, digital signage, television programming, overhead sound and product sampling. Zoom will leverage its award-winning ClubCom® digital media platform to broadcast customized digital entertainment and advertising across TSI’s 157 health clubs in the U.S. reaching over 520,000 members on a regular basis.
“We have worked with ClubCom’s digital media platforms since 2001 and we are excited about expanding Zoom’s integrated services to further enhance our member experience with customized entertainment, education and promotional programming,” said Bob Giardina, President and CEO of Town Sports International.
“Town Sports International is renowned for helping members reach their fitness goals and for providing first-class facilities and outstanding customer service,” commented Tom Lapcevic, the President and Founder of ClubCom. “We’re honored that they’ve selected Zoom to be part of their strategy.”
“We look forward to working closely with TSI to deliver integrated and innovative solutions for our advertising partners across the Northeast corridor of the United States, including New York City,” said François de Gaspé Beaubien, Chairman & CEO of Zoom. “We’re committed to building engaged relationships between our advertisers and TSI’s invaluable membership base.”
About Town Sports International Holdings, Inc.
New York-based Town Sports International Holdings, Inc. is a leading owner and operator of fitness clubs in the Northeast and mid-Atlantic regions of the United States and, through its subsidiaries, operated 160 fitness clubs as of September 30, 2012, comprising 108 New York Sports Clubs, 25 Boston Sports Clubs, 18 Washington Sports Clubs (two of which are partly-owned), six Philadelphia Sports Clubs, and three clubs located in Switzerland. These clubs collectively served approximately 522,000 members. For more information on TSI, visit www.mysportsclubs.com.
About Zoom Media & Marketing
Zoom Media & Marketing is a registered trademark owned by Zoom Media Group Inc. used under license by Zoom Media Corp. Zoom is the largest fitness digital media company in the United States and the world with over 4,000 digital media locations across the United States, Canada and the United Kingdom. In the USA, Zoom’s fitness network operates in over 140 markets. In addition to health clubs, Zoom operates digital and fixed media networks that reach active consumers in over 10,000 bars & restaurants. Zoom’s digital media networks are measured by The Nielsen Company and reach over 100 million monthly viewers across 25,000 digital screens and over 55,000 billboards. Zoom also offers product sampling and experiential marketing programs. Zoom is owned by the de Gaspé Beaubien family and ABS Capital Partners. For more information, please visit www.zoommedia.com.
ClubCom is a registered trademark owned by ClubCom, LLC (“ClubCom”), a wholly owned subsidiary of Zoom Media Group Inc. ClubCom is the leading provider of digital media networks for the fitness industry across the United States, Canada, the United Kingdom, Germany and Australia. Operating nearly 4,000 digital networks, ClubCom manages privately branded media networks for many of the world’s leading health club organizations. For more information, please visit www.clubcom.com.
Zoom Media & Marketing
Kaitlyn Buckheit, 646-388-9928
Marketing & Communications Manager
kbuckheit [at] zoommedia.com
Source: Zoom Media & Marketing