BrightSign, LLC®, a leader in digital signage solutions, announced today that LifeProof, a prominent manufacturer of rugged cases for iPhone and iPad, has deployed its digital signage players in point-of-purchase (POP) displays at Best Buy stores across the United States. This innovative installation aims to captivate shoppers and boost sales within the highly competitive iOS accessories market.
LifeProof’s sleek inline displays, powered by BrightSign’s HD1020 players, have been installed in 800 Best Buy locations, totaling around 1,600 interactive displays. The digital signage features touchscreens integrated into the store shelves, showcasing LifeProof products in a series of dynamic video vignettes that demonstrate key features. Shoppers can interact with the touchscreen to explore product details, creating a personalized experience.
“LifeProof designed an innovative POP display that required not only a compact player to fit within the display, but a player capable of very rich, interactive content,” said Jeff Hastings, CEO of BrightSign. “Installations like these highlight the many benefits of our solid-state players, and we were happy to deliver a robust solution that helped LifeProof merchandize its products in an impactful, compelling way.”
Enhancing the In-Store Experience
These POP displays function as a “virtual salesperson,” looping video content to attract customers and inviting them to engage with the display. Upon interacting, customers can guide the presentation to focus on products that match their specific needs, creating a tailored shopping experience. The displays aim to not only inform but also entertain, enhancing customer engagement and increasing the likelihood of a purchase.
“We needed a POP display that reflects the value of the LifeProof brand and vividly articulates the value of our products,” said Kyle Ballarta, Marketing Director at LifeProof. “BrightSign made it possible to deliver the interactive content necessary to successfully convey how our products give our customers the freedom to use their mobile devices anywhere and everywhere their day takes them.”
Cost-Effective and Reliable Solution
For LifeProof, BrightSign’s players provided an affordable yet highly reliable solution. The deployment of 1,600 players across 800 stores was made possible without exceeding budget constraints, and the solid-state design of BrightSign’s HD1020 players ensures low maintenance costs, with an uptime rate of over 99.9%. This reliability allows LifeProof to focus on engaging customers without worrying about display failures or costly repairs.
Broad Reach of BrightSign’s Technology
BrightSign’s digital signage players are widely used in various industries, including retail, corporate environments, airports, museums, and more. This collaboration with LifeProof and Best Buy exemplifies how digital signage can be a powerful tool for brands to attract and engage customers, driving sales in retail environments.
