Digital advertising network increases footprint in sports and recreation facilities
GPS Strategies Ltd. (GPSS) today announced they are using ScreenScape, the leading provider of place-based media software solutions, to expand their digital advertising program to additional sports and recreation facilities such as Subway Soccer Centres.
“We see a lot of value in ScreenScape’s network-centric approach,” notes Perry Logan, President of GPS Strategies. “It helps us to achieve new revenues through marketing, advertising and sponsorship agreements for sport and recreation facilities and related amateur sport organizations. We have already rolled out 10 locations and have aggressive growth plans for hundreds more. ScreenScape has a low total cost of ownership and an easy to use content creation process. This gives us a new technology platform we can use to build and expand upon our current relationships.”
“The new ScreenScape.com makes growing and managing your digital signage network easier than ever,” said Kevin Dwyer, CEO of ScreenScape. “Smarter content creation capabilities and new efficiencies which open up new lighter, leaner hardware options are some of the ways the new ScreenScape.com is removing cost and complexity from the digital marketing process, helping network operators like GPS Strategies to focus on expanding their network.
About GPS Strategies
GPS Strategies Ltd. (GPSS) is a marketing and sponsorship agency currently operating throughout North America. Our primary focus has been to achieve new revenues through marketing, advertising and sponsorship agreements for sport and recreation facilities and related amateur sport organizations. We have achieved success by combining the inventory and impressions that we currently represent into one group to present larger numbers to regional and national advertising agencies and buyers.
With the support of ScreenScape, GPSS is expanding our digital advertising and marketing program into local amateur sport centres. The GPSS Digital Advertising Network will heighten the profile and expose of these recreational facilities to new opportunities and revenue.
In addition to the digital advertising network, GPSS has a cost effective business model that provides golf courses with cart mounted golf course navigation systems. This provides the courses with the opportunity for advertisers to deliver their message to a distinct and highly desirable target audience.
For More Information please contact:
Perry Logan, President, GPS Strategies Ltd. | http://www.gpsstrategies.ca
About ScreenScape
ScreenScape is an online service for engaging audiences in the real world through the use of digital displays. ScreenScape makes place-based media easier to manage, more affordable to deliver, and more effective as a tool for engaging with today’s connected consumer.
Source: ScreenScape
