Second Airport Win For National Transit Advertising Leader Since Recent Launch Of New Division
The new contract, won competitively, could run through to 2022, if a five-year extension term is granted. Titan will begin working with John Wayne Airport immediately to build and install media. All previous media has been removed, allowing Titan the opportunity to create a wholly new advertising and communications environment that will add to the passenger experience and enable advertisers to reach their audiences in new and interesting ways, while maintaining the aesthetics of the Airport.
With the John Wayne Airport’s nearly nine-million passengers per year, Titan is now a one-stop-shop for advertisers in the Orange County and Los Angeles area.
“We are excited to add a new Airport to Titan Air, our growing Airport Division,” said Don Allman, Titan’s President and CEO. “Our already strong presence and passion for Southern California is reinforced with this addition, allowing us to deliver comprehensive solutions to our advertising partners.”
Titan will make a significant capital investment in new signage as part of the association. There will be an initial build of new displays including digital displays. New displays will include banners, jet bridge wraps and backlit displays. The digital build will include displays in areas that have high dwell times, such as baggage claim areas . Titan will manage the content of the digital displays.
Since 2004, Titan has been the contractor-of-choice for municipal authorities seeking to maximize revenue from advertising. Indeed, Titan has been awarded twenty-seven major market transit contracts over the last eight years in addition to the two Airport contracts won since the launch of Titan Air in August 2012.
Titan is a full service media company specializing in Out-of-Home advertising. With more markets, more Top Ten DMA penetration and more riders, Titan is the leader in Transit Advertising in the United States.
Titan provides sales, marketing, creative, research and maintenance of advertising in airports as well as in bus, rail, bulletins, telephone kiosks, street banners and street furniture. It also leads the way in the development and successful introduction of market leading digital out-of-home and mobile platforms. Titan furnishes national and local clients with creative media solutions in the North America’s top markets including Orange County, Los Angeles, New York, Chicago, Philadelphia, Boston, San Francisco, New Jersey, Dallas, Pittsburgh, Seattle, Minneapolis/St. Paul, Charlotte, Westchester County, NY and Canada.
Anne Donohoe / Brittany Fraser
KCSA Strategic Communications
212.896.1261 / 212.896.1251
adonohoe [at] kcsa.com / bfraser [at] kcsa.com