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Scala Software Bundled in New Digital Signage Evaluation Kit 2012 from Intel, Kontron and Microsoft

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Scala logoScala Software takes full advantage of superior computing performance, and enhanced media and graphics capabilities of new Digital Signage hardware.

Scala Inc. today announced its Scala digital signage software is packaged as part of the new Digital Signage Evaluation Kit 2012 (DSEK-12) introduced by Intel, Kontron and Microsoft. Scala digital signage software makes it easy to develop and deliver bold content that commands attention by tapping the advanced computing performance, and enhanced media and graphics capabilities of the DSEK-12.

Scala software drives content creation, management and distribution in digital signage networks. Scala has certified the DSEK-12 as a Scala player, ensuring optimal performance for display manufacturers, systems integrators, software developers and digital signage users. Scala software fully leverages the latest, 3rd generation Intel® Core™ processors in the DSEK-12 to produce and display visually stunning, broadcast-quality content in implementations ranging from a small number of screens to thousands of displays in a global network.

Scala software can be connected with the Intel® Audience Impression Metrics Suite (Intel® AIM Suite) bundled in the DSEK-12. Scala Advanced Analytics, a cloud computing-based predictive analytics application, allows companies to transform market data and live third-party data streams into marketing messages that positively impact buying behavior. By combining Scala software with Intel AIM Suite, organizations gain real-time anonymous viewer analytics in intelligent signs that need instant metrics for better customer targeting.

“With its cutting-edge, media-rich capabilities, the DSEK-12 provides a great platform to showcase how to use Scala software to deliver powerful, elegant digital signage,” said Peter Cherna, Senior Vice President, Technology at Scala. “We are proud to have been selected by Intel, Kontron and Microsoft to help them advance the market to a new category of fully functional, intelligent systems for digital signage.”

“We wanted this evaluation kit to include software that delivered great out of-the-box capabilities and the ability to customize digital signage solutions for innovative user experiences,” said Jose Avalos, director visual retail platforms, Intel Intelligent Systems Group. “By bundling the simple-to-use Scala software on the DSEK-12, companies can quickly create and show content that delivers unique and memorable engagements with digital signage.”

A proven, reliable software environment, Scala is simple to use out of the box and infinitely customizable. It helps organizations to grab audience attention by connecting virtually any data source using almost any device to deliver precisely tailored messages. These devices can range from using tablets and smartphones to take control of what is playing on the screen to the Scala Leading Indicators CxO Board that provides real-time information by consolidating and displaying key performance metrics from customer relationship management and enterprise resource planning applications. Scala solutions have a strong presence in retail, quick service restaurant (QSR), banking, corporate communications and other customer environments.

The DSEK-12 is a media-rich, validated and flexible hardware and software evaluation kit created by Intel in collaboration with Kontron and Microsoft. It enables easy evaluation through pre-installed Scala software, as well as fast design and deployment for a fully functional intelligent system for digital signage. The DSEK-12 provides flexibility and reduced risk through use of a standards-based, Open Pluggable Specification (OPS) compliant solutions platform. It has a 180-day evaluation copy of Windows Embedded POSReady 7 operating system pre-loaded and validated.

The complete DSEK-12 can be ordered from Kontron, Avnet or Arrow. Display manufacturers, systems integrators and software developers can access the complete Scala software suite available for the DSEK-12 here:

About Scala
Driving more than 500,000 screens worldwide, Scala Inc. is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa., and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. For more information, visit: or the Scala blog. Connect with Scala via Twitter, Facebook and LinkedIn.

Intel and Intel Core are trademarks of Intel Corporation in the U.S. and other countries.

Source: Scala

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