David Yurman Celebrates New Fall Line With The Help of a NanoLumens NanoFlex Display3 min read
When high-end jewelry designer David Yurman introduces its new line of jewelry, it requires a launch party that is as glamorous as its products. When the company asked Coloredge, their visual communications provider, to find a video display for a roof-top celebration in New York City, they decided to use a NanoLumens® display to help kick off the fall line. NanoLumens, the pioneering Norcross, Georgia-based company that introduced the world’s first large format flexible LED display technology, provided Coloredge with a NanoFlex® display that was used to showcase the jeweler’s new Fall 2012 ad campaign.
According to Kerry Fitzgibbons, Manager of Strategic Partnerships and Recruiting at Coloredge, they found everything they were looking for in NanoLumens. “Our client tasked us with finding a video display that could shine bright against the brilliant sunset over the New York City skyline. After doing some research, we decided that a display created by NanoLumens was the ideal solution. Not only are their displays beautiful and economic, but they provide a clear, seamless picture that maintains its radiance, regardless of the ambient light.”
Coloredge found that the lightness and flexibility of the NanoLumens screen was the perfect technology for the sparkling event. They rigged the display on trusses and built a 12-foot by 12-foot custom frame to enclose the NanoFlex. The display was used throughout the night to display David Yurman’s new ad campaign, the brand guide, behind-the-scenes glimpses into the ad campaign, and a photo slideshow.
“To have a NanoLumens display featured at a David Yurman event only makes sense,” said Will Amos, Director of Retail Sales at NanoLumens. “David Yurman represents the best in high-end jewelry, while NanoLumens represents the best in digital display technology, so this was a perfect match. Our displays are easy to set up, and are able to produce a brightness of up to 5,000 nits, making it so that party-goers can enjoy our unmatched picture quality even when set against the backdrop of an amazing sunset.”
NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a seamless, edge-to-edge picture quality (up to a brightness of 5,000 nits) that can be viewed from any angle or any distance without color shift or picture drop-off. The company’s patented display technology, which allows customers to select from 4mm up to 10mm pixel pitch (depending on the model), promises to transform the way marketers engage their customers in every type of trade show, retail, hospitality, stadium, arena, transportation and public event environment.
NanoLumens displays are designed and engineered with the environment in mind, and consume significantly less energy per square foot than conventional digital displays. Further emphasizing their commitment to eco-friendly technology, NanoLumens displays are composed of up to 50 percent reclaimed materials, and are completely recyclable. What’s more, some NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.
Designed and assembled in the United States, NanoLumens displays are offered in standard configurations as well as design-specific configurations to fit virtually any size, shape or curvature in both the NanoFlex line of flexible displays and the NanoSlim line of fixed frame displays.
The company’s technology has been recognized by Entrepreneur magazine as a 2011 future-proof tech trend and was cited by The Wall Street Journal in its 2010 Technology Innovations Awards. NanoLumens’ technology also received the 2011 Breakthrough Technology of the Year Award at the American Technology Awards. Digital Signage Magazine awarded the NanoLumens NanoFlex a 2011 DIGI Award for “Best New Display Device – Non-LCD or Plasma.”
Headquartered in Norcross, Georgia, NanoLumens, Inc. is a privately held corporation engaged in the research, product development, marketing and sales of unique flexible and fixed displays that address a yawning technology gap in the $14 billion digital display industry. Since its founding in 2006, NanoLumens has built a portfolio of more than 20 international families of issued and filed patents on its flexible display technology that effectively address the commercial market void between relatively small flat-panel displays and huge, limited application LED boards. NanoLumens technology is not constrained by standard sizes and shapes, or by the weight, noise and cost issues traditionally associated with commercial LED products.
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