Monday, July 15, 2024

Advantech grows its Digital Signage network in Benelux

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Advantech Sahara BeneluxAdvantech, the embedded platform and integration services leader announced that Sahara Benelux has joined its European Sales network per August 15 2012, specifically for the Benelux market in digital signage. Headquartered in Eindhoven, The Netherlands, Sahara has over 12 years of experience as a leader in distributing interactive audiovisual equipments and solutions.

Total solution to the AV market
The collaboration was initiated by the need of market fulfillment, by partnering with Sahara, Advantech will broaden its distribution channel in the field of digital signage targeting espeicially the audiovisual market. Fabrizio del Maffeo, Sales Director Intellegent Services commented “Sahara is a renowned name in the AV market and has a large customer database in the industry. We chose to collaborate with Sahara as each of us is able to focus on his core strength while seaminglessly integrate the expertise towards contributing a total solution to our customers. We are pleased to welcome Sahara Benelux to the Advantech family of resellers.”

A strategic move to deliver high quality
“We see a shift in the traditional AV market where ‘AV meets IT’ is on the way” Said Remmelt van der Woude CEO of Sahara Benelux. “ Through partnering with Advantech, we are expanding our product portfolio and realizing the one-stop-shop service. Our customers will benefit from a whole spectrum of reliable and innovative products, services and solutions in the audiovisual market.” The alliance between Advantech and Sahara is a strategic move. “We were looking for an experienced partner who provides innovative IT hardware solutions with outstanding quality. Advantech has a proven track record in delivering high quality solutions hence fitting the A-brand strategy that we implement.” Said Bernard Gosselink, CFO Sahara Benelux.

Image: From left to right: Bernard Gosselink CFO Sahara Benelux; Fabrizio del Maffeo, Sales Director iServices Advantech Europe

About Advantech
Founded in 1983, Advantech is a leader in providing trusted, innovative products, services, and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, embedded systems, automation products, and global logistics support. We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. Our mission is to enable an intelligent planet with Automation and Embedded Computing products and solutions that empower the development of smarter working and living. With Advantech, there is no limit to the applications and innovations our products make possible. (Corporate Website:

About Sahara Benelux
With over 12 years experience in audiovisual (AV) industry, Sahara Benelux is successful and distinctive as distributor of interactive audiovisual equipment and solutions. In close cooperation with an involved  and high quality network of resellers and manufacturers, Sahara is the leading provider of presentation solutions and provides support for regular and complex custom projects. Due to a broad A-brand policy and professional consultancy, Sahara guarantees the right solution for every situation and desire. Whether it is the delivery of a single product or a full audiovisual installations (including service project), Sahara is full cycle facilitating. Sahara Benelux is located in Eindhoven and operates within Europe. More information is available at
Source: Advantech
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