Standard Bank Signage Transformed to Dynamic Brand Asset
John Ryan announced the launch of an advanced multimedia signage system in BBVA’s new Flagship branch in central Madrid. Featuring a 63-foot exterior LED — the largest of its kind in Spain, the Flagship location underscores BBVA’s longstanding commitment to innovation in retail banking.
Playing a mix of headline news, weather and bank promotions, the exterior LED display turns standard static signage into a dynamic brand asset. Content is updated daily and focuses on inviting passersby to enter the branch and sample its new features. These include a series of touchscreen kiosks and tablet devices, which are fully integrated with a sophisticated queue and appointment management system. As a result of this approach, customers are free to enjoy the branch’s amenities while they wait for service.
Other innovative features of the Flagship location include advanced self-service devices (known as “Abil”) and collaborative client/employee stations.
The LED, kiosks and media walls are powered by John Ryan’s Messaging Manager digital signage platform, which also drive digital displays in hundreds of other BBVA retail locations in Spain and Portugal.
About John Ryan
With offices in Minneapolis, Madrid, London and Singapore, John Ryan is a global retail marketing agency specializing in print and digital Total Store Messaging solutions for retail banks. The company is the author of the largest-ever industry survey of digital signage and its content management platform is the most widely deployed in European and American banking today. The company’s creative and deployment programs have earned more than 14 POPAI, Digi and Fourth Screen awards. For additional information visit www.JohnRyan.com.
About BBVA
BBVA is a customer-centric global financial services group founded in 1857. The Group has a solid position in Spain, it is the largest financial institution in Mexico and it has leading franchises in South America and the Sunbelt Region of the United States. Overall BBVA is present in 33 countries, including China and Turkey. Its diversified business is biased to high-growth markets and it relies on technology as a key sustainable competitive advantage. As of March 2012, the Group had EUR 600 billion in total assets, 50 million clients, 7,466 branches and 111,306 employees, a market capitalization of EUR 29 billion and a recurrent attributable profit of EUR 1 billion in first quarter 2012. BBVA ranks among the leading Euro zone banks in terms of ROE and efficiency. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies best practices. The Group is present in the main sustainability indexes.
Source: John Ryan
