The UK’s largest digital out of home media owner Amscreen has today announced that they will be supporting the Missing People charity by donating network space towards the biggest digital billboard campaign in British history.
The campaign, backed by the charity’s ambassador Kate McCann, will see the UK’s largest digital media owner broadcast appeals nationally across its network of screens. The flexible, real-time nature of the network offers the charity the ability to drive national awareness literally within minutes of the individual being reported as missing. With content being donated on around 3000 sites across Amscreen’s healthcare and forecourt networks, the ads will reach nearly 25million UK adults in these vital days after the initial missing report. Advertisements will include details of individual missing people, creating awareness of the new number to call for sighting – 116 000 – and harnessing the public’s help to join the search.
CEO Simon Sugar said “Amscreen are delighted to be able to support such a worthy cause and to be a part of an unprecedented digital campaign such as this. Flexibility and speed are both essential when it comes to advertising Missing People appeals, and our ability to get content on to screens across the UK within a matter of minutes is a great advantage and we hope it will be of great benefit to the campaign.”
Ross Miller, Director of Fundraising and Communications, Missing People said “For the charity, the immediacy of Amscreen’s digital network means it’s perfect for driving awareness across the entire UK literally within minutes of an appeal for a missing child being issued. Amscreen has been able to provide us a very reliable, simple and quick way to deliver this kind of message nationally with no fuss. The longstanding commitment to this issue by Amscreen, and their renewed support via the Outdoor Media Centre, will make a valuable contribution to the search.”
The value of the total advertising space donated by Amscreen and other companies within the outdoor advertising industry is estimated at over £1million, and the campaign is estimated to reach a record number during the summer months when – thanks to the Olympics – Britain will be at its busiest.
ENDS
For further information, please contact Sophie Kay (Amscreen press office) at Frank PR – 020 7693 6999 / amscreen [at] frankpr.it
For further information on the Missing People campaign, please visit the Missing People website: www.missingpeople.org.uk/kate
About Amscreen:
Amscreen is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from 3,500 sites across the UK and are an effective communication tool for clients such as BP, Shell and WH Smith and a range of blue-chip advertisers such as Coca Cola, Ford, Sky, Visa and BT.
As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.
Amscreen recently expanded into Europe following a deal with BP Europe SE that will see digital signage screens installed in forecourts across the continent in Germany, Poland, Luxembourg, Switzerland and Austria.
The live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.co.uk/
For more information on Amscreen, visit www.amscreen.co.uk
Source: Amscreen
