LG Expands Popular Digital Signage Lineup with New “Transparent,” Outdoor Displays
Addressing the varied needs of the evolving U.S. digital signage market, LG Electronics has expanded its line of commercial LED display solutions with its innovative Transparent Display, the stunning new 72-inch class (72.0 inches measured diagonally) monitor, its high-brightness Outdoor Display, new iterations of its video wall systems, updates to its popular EzSign TV, and more – all on display at InfoComm 2012 (Booth C7926).
“From hotels and restaurants to museums, stadiums and Main Street storefronts, we understand that business owners and venue operators need to engage consumers quickly and effectively to stand out in the marketplace more than ever,” said Y.K. Cho, B2B senior vice president, LG Electronics USA. “LG is constantly seeking ways to expand upon its versatile technology portfolio to create more interactive and engaging experiences for consumers. Our LED-backlit displays offer truly cutting-edge and compelling digital display solutions for a wide variety of vertical markets and venues.”
Technology Behind Eye-Catching Signage
The majority of LG’s new digital signage models are Full HD 1080p displays with either edge-lit or full back-lit LED configurations, helping them produce exceptional picture quality and providing a more impactful information relay. Many models with full LED backlighting incorporate Local Dimming for superior lighting control by allowing sections of the LED array located behind the screen to dim or turn off entirely. The result is amazing clarity, deeper blacks and richer colors for better contrast and color accuracy. To help ensure the content’s picture quality integrity is maintained, even in harsh lighting conditions, select models include LG’s Shine Out technology, a film designed to deflect ambient light. This helps to avoid color wash out or lackluster images by increasing perceived brightness.
Also included on all LED models is LG’s In-Plane Switching (IPS) panel technology to help ensure accurate color saturation and contrast at off-angle viewing (both horizontal and vertical), resulting in a display with great picture quality that can be installed at virtually any angle or height. IPS technology also provides a temperature tolerance of up to 230 degrees Fahrenheit (110 degrees Celsius), which helps alleviate a common problem of screens overheating and suffering from permanent picture quality damage.
Select displays include a built-in media player for content distribution. An integrated media player eliminates the need for additional media player peripherals, saving time and expense. In addition, they offer a user-friendly interface through its use of LG’s proprietary web-based management platform, SuperSign Elite-w Lite. This platform allows users to create and run dynamic content using pre-loaded templates and offers quick navigation through menus to control networked displays and simultaneously run media files, such as video, images, audio and flash.
Signage For All Environments
Dan Smith, Digital Signage Director for LG Electronics USA, highlighted the breadth of LG’s 2012 LED digital signage offerings:
“Transparent” Display – Perfect for retail applications or even museum exhibitions, the TS30MF offers the ability to combine digital signage with a glass wall. Both the content and the product behind the “window” are visible, allowing the digital display to augment the physical display and add messaging or information simultaneously.
Large Screen – Particularly useful for open environments such as shopping malls and stadiums, the 72-inch class WS70 features Full HD 1080p picture, Direct-lit LED backlight, an IPS panel, 700nit brightness, Shine Out and an integrated media player.
High-End Pro-Grade – The WS10 and WS50 series are Full HD 1080p edge-lit LEDs with IPS panels and respective brightness of 450nit and 700nit. The WS10 also includes a built-in media player, while the WS50 features a sleek look with a super narrow bezel of 11.5mm. The WS10 is available in 42-, 47- and 55-inch class (42.0-, 47.0- and 54.6-inch diagonal) sizes and the WS50 in 42- and 47-inch class sizes.
EzSign TV – A turnkey signage solution for SMBs, the edge-lit LT560E offers customizable content running simultaneously with live TV or another external media source, attracting attention while delivering messaging to consumers. Users can create content using the easy-to-use, free software provided by LG along with 50 premade templates, then transferred to an EzSign TV wirelessly with optional dongle or via USB thumb drive. It’s available in 32-, 37- 42-, 47- and 55-inch class sizes (31.5-, 37.0, 42.0-, 47.0- and 54.6-inch diagonal, respectively).
Outdoor – Designed for window displays, quick service restaurants and other environments, the Full HD 1080p, 47-inch class WX50MF features Direct-lit LED backlighting, an extreme 2000nit brightness, Shine Out, an IPS panel and built-in media player.
Video Wall – Perfect for hotel lobbies, retail environments and more, the full backlit WV30 offer Full HD 1080p picture and is expandable up to 15 x 15 tiles. This 47-inch class monitor has an ultra narrow bezel of only 3.9mm (left/top) and 2.4mm (right/bottom), and function in both portrait and landscape mode. It also incorporates an IPS panel, 800nit brightness and Shine Out (WV30BS features 500nit brightness, doesn’t have Shine Out). LG also offers 55-inch class WV70, which has an even smaller bezel at 3.4mm (left/top) and 1.9mm (right/bottom).
Designed with Green in Mind
All LG’s LED displays meet ENERGY STAR® requirements and are designed with green in mind. For more information on these LED display monitors, as well as other commercial display solutions from LG, please visit: www.lgsolutions.com
About LG Electronics USA
The LG Electronics USA Home Electronics Business-to-Business division serves customers in the U.S. digital signage, systems integration, lodging and hospitality, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Home Electronics Business-to-Business delivers business-to-business technology solutions tailored to the particular needs of business environments. LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force in consumer electronics, home appliances and mobile communications. LG Electronics is a 2012 ENERGY STAR Partner of the Year. For more information, please visit www.LGSolutions.com.
Designs, features and specifications subject to change without notice.
Source: LG Electronics USA, Inc.