Austria’s flagship sports gear store feeds all the senses with dynamic digital signage powered by BrightSign4 min read
BrightSign powers 28 synchronised screens in world’s most modern sportswear store
Intersport Eybl, Austria’s foremost retailer of sports equipment and sportswear has chosen BrightSign as the digital signage solution for its new flagship retail store – Eybl World Store Vösendorf just outside Vienna.
The 14,000 square metre store features four video walls driven by 28 BrightSign digital media players deliver Full HD content, custom produced for specific departments and synchronized over a secure network. A specially developed Internet portal allows store managers to upload content and enables the installation partner to offer proactive service and management of the players.
Intersport Eybl is by far the biggest retailer of sports goods in Austria, and its Eybl World Store Vösendorf, opened in January, is modeled on the Olympic Stadium in Beijing, embodying lightness and transparency, with dynamic shapes and colours representing the success of Eybl through sporting spirit and innovation. To engage and inspire customers within the four-level sales area, Intersport Eybl commissioned Lackner Mediasystems to create four video walls. One of these is located in the middle of the entrance area, and consists of four x four 46-inch displays, which stands out as the main visual highlight. Another eye-catcher is the display wall in the denim-theme area, which uses displays oriented vertically and horizontally in a combination that creates an unconventional, attention-grabbing presentation. Further two display walls, each with two displays are used within other themed areas.
Each of the 28 screens is controlled by BrightSign HD210 digital display controllers and play Full HD content with individual displays in each wall synchronised via the BrightSign’s Ethernet connection. The HD210 Networked Looping Model offers a robust media-handling platform for superior video and image playback performance, with Full HD 1080p video playback, looping media and simple-to-use playlist creation and publishing through the included BrightAuthor software. Its multi-zone and full screen layouts support video, images and text tickers, whilst networking capability enables Live Text, Twitter feeds, networked databases and RSS content feeds.
The Internet-connected BrightSign media players offer substantially greater benefits to the end-user, as the AV integrator’s CEO Udo Lackner explained: “We believe BrightSign has a successful future in the growing signage market, which is why we decided to standardsize on it, and recommend BrightSign rather than any other media player. It has proven so popular with many customers as well as Eybl, that we established our own portal where the customer simply uses an Internet connection and the BrightSign will be automatically routed to our portal. The content administration functions built into the portal support easy handling of content updates for our customers.”
“A further advantage of the portal is that we can offer proactive service and diagnostic reports, since the BrightSign players can be automatically accessed and controlled remotely.”
The Eybl & Sports Experts AG has 25 percent share of the Austrian sports goods market. With 24 Intersport Eybl stores in Austria and a twenty-fifth just over the border in Germany, it occupies a mid-to-premium space in the marketplace. Its 1.7 million registered customers appreciate the know-how, the quality of advice and services offered by the company’s 1400 employees following its slogan “Live your sports”.
About Umdasch Shopfitting Group
The Umdasch Shopfitting Group, like the Doka Group, is one of the two divisions of the Umdasch Concern, whose headquarters lie in Amstetten/ Lower Austria. The company achieves annual revenues of approximately € 1 billion. The company has a staff of over 7,000 employees worldwide, some 1,500 of whom work in the Umdasch Shopfitting Group. Turnover of the Umdasch Shopfitting Group amounts to over € 200 million. The core brand Umdasch Shopfitting is one of the leading European shopfitting companies.
About Lackner Mediasystems
Lackner Mediasystems GmbH was founded in 2001 by Udo Lackner and is a full service provider for professional multimedia solutions. In close collaboration with customers it develops digital communications solutions for a group-oriented approach to communication content and advertising messages. Core products and interactive audio-visual solutions are focused on designing, consulting, technical design, implementation, content production and content management.
BrightSign, LLC, is the market leader in digital signage players. Based in Los Gatos, California, the company develops products, software and networking solutions for digital signage. BrightSign solid-state digital sign controllers set new standards for both stand-alone and networked digital signage applications with their superior video quality, reliability, affordability, ease of use and interactivity. Online information about BrightSign units is available at www.brightsign.biz. For US sales inquiries, please contact or call +1-408-852-9263. For European sales inquiries, please email Pierre Gillet: or call +44-1223-911842. Follow BrightSign at http://twitter.com/brightsign and https://www.facebook.com/BrightSignLLC.