Leading digital signage provider announces deal with leading UK bank
Amscreen, the UK’s largest nationwide digital media network owner, has signed an agreement with Halifax that will see screens installed in over 200 branches across the country.
Following an extensive trial period, the screen’s demonstrated both a high return on investment and some key business benefits of having Amscreen’s digital signage equipment installed in branches; the network is now set to be rolled out across 200 of Halifax’s branches The bespoke network advertises the bank’s own products and services.
As the UK’s largest provider of residential mortgages and savings accounts, Halifax will benefit from Amscreen’s technology by having the ability to vary content at different locations at different times of the day, creating a bespoke service for customers in each branch.
David Nicholson, Halifax Group Director said: “Following a trial period, we are delighted to be able to extend the new technology into 
more of our branches.”
Amscreen chairman Lord Sugar said “Customer engagement is absolutely paramount to a financial institution like Halifax and their investment in this technology is testament to the power of this screens and their ability to engage with customers. We hope to see more businesses using our platform to add value to the customer’s experience in this way.”
Simon Sugar, CEO of Amscreen, said: “We are thrilled to have signed the agreement with Halifax. Our screens have demonstrated positive results for them so far and will continue to do so as we install more screens in branches across the country. We look forward to working with them and hope it will encourage other banking institutions and retailers from other sectors to follow suit.”
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About Amscreen
Amscreen is the UK’s largest Digital Out of Home screen media advertising company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their digital media advertising networks broadcast from 3,500 sites across the UK and are an effective communication tool for clients such as BP, Shell and WH Smith and a range of blue-chip advertisers such as Coca Cola, Ford, Sky, Visa and BT.
As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides digital media screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.
Amscreen recently expanded into Europe following a deal with BP Europe SE that will see digital signage screens installed in forecourts across the continent in Germany, Poland, Luxembourg, Switzerland and Austria.
The live Amscreen mapping system allows advertisers to locate digital media advertising screens across the world. Visit http://www.amscreen.co.uk/
For more information on Amscreen, visit www.amscreen.co.uk
For further information, please contact: Sophie Kay on 0207 693 6999 or sophiekay [at] frankpr.it
Source: Amscreen
