The X2O Rogers Cup Experience App from X2O Media Takes Home DSA Industry Excellence Award3 min read
Interactive BlackBerry® PlayBook™ Tablet App Receives Top Honor in the Best Entertainment Deployment — Mobile Category
X2O Media, a full-service provider of software, network management, and content services for real-time visual communication applications, today announced that the interactive X2O Rogers Cup Experience tablet app developed for the BlackBerry® PlayBook™ was honored with a 2012 Industry Excellence Award by the Digital Screenmedia Association (DSA) in the “Best Entertainment Deployment — Mobile” category. The app — which was specially developed for the Rogers Cup tennis tournament in Toronto and Montreal — enabled select VIP fans to take advantage of a number of powerful features for a more visually exciting, informative, and interactive tournament experience — all at the touch of a finger.
The DSA Industry Excellence Awards honor the best self-service, digital signage and mobile technology deployments across all vertical market segments. This year’s awards were presented at the DSA party held on March 28 in San Francisco, during the annual Customer Engagement Technology World (CETW) West event.
“We are honored that the DSA and the award judges recognized our X2O Rogers Cup Experience app with a 2012 Industry Excellence Award,” said David Wilkins, President and CEO of X2O Media. “This tablet app demonstrates what is possible when content is taken beyond the large-format display and made available on different screen types — not to mention the added effectiveness of incorporating interactivity and social media. With the X2O Rogers Cup Experience app, the result was the ultimate companion for tennis fans that took the game to a whole new level.”
The best men and women in professional tennis annually battle it out at the Rogers Cup presented by the National Bank. In 2011, the women’s tournament took place in Toronto and the men’s tournament was held in Montreal. The summer of 2011 marked the first time in the Cup’s 131-year history when both tournaments were played during the same week in August.
Beginning with the semifinals, the X2O Rogers Cup Experience BlackBerry PlayBook app was made available to select VIP guests in the Cisco Systems hospitality suites at the Toronto and Montreal tournaments. With the application, watching live videos of Cup matches and game highlights from both cities was only the start. Users were able to access all match scores, view player profiles, follow and send tweets on the action, and even view live weather feeds with radar maps. In addition, fans interacted with a large-screen version of the app on digital touchscreens displaying the same content available on the tablets.
More information on X2O products is available at www.x2omedia.com.
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About X2O Media
X2O Media is a full-service provider of software, network management services, and content services for professional digital signage and corporate communication applications. The company offers a wide variety of software solutions for digital signage and interactive networks of all sizes. X2O’s award-winning Xpresenter™ provides an end-to-end platform for the creation, management, and distribution of content at broadcast quality, and at a fraction of the time of other solutions. In addition to technology, X2O offers content design, acquisition, management, distribution, and monitoring services for digital signage networks. More information about X2O Media is available at www.x2omedia.com.
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Source: X2O Media