Expo gathers technology providers, systems integrators, network operators and advertising agency executives from 60 countries
Advanced Interactive Media Solutions (AIMS), SCALA Middle East partner and the GCC market leader in digital signage solutions, discussed the key factors driving the growth of digital signage in the GCC region, during its recent participation at the Digital Signage Expo in Las Vegas, USA. Ahmed ElRidi, CEO of AIMS, delivered a speech in the session titled “Digital Signage 360: A Global Perspective” wherein he discussed how a business model can affect the rate of adoption of digital signage in a country, particularly in the GCC region, and how the quality of service can enhance expected ROI of a digital out-of-home solution offering and ultimately help speed up the adoption rate among companies from different industry verticals.
The Digital Signage Expo served as a platform for technology providers, systems integrators, network operators and advertising agency executives to discuss opportunities, challenges and achievements in the use of digital signage and digital out-of-home networks around the world. The event, which was attended by delegates from 60 countries, also showcased the latest advances in technology and best practices in the digital signage business.
Ahmed ElRidi said: “Digital signage has pushed the level of creativity and efficiency while executing advertising campaigns. The amazing features and powerful capabilities of state-of-the-art digital signage technology certainly create fresh opportunities for business growth and innovation. The Digital Signage Expo in Las Vegas served as an excellent venue to demonstrate how digital signage has energised the advertising industry here in the GCC region, and how it has set new benchmarks in the way brands communicate with their target audiences. Moreover, it was a great opportunity to share the success stories of AIMS, particularly in leveraging digital signage to cater to the specific needs of clients from diverse industries.”
AIMS integrates the power of SCALA content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region. The company also uses advanced audience measurement solutions to maximise the ROI of each campaign and ensure optimum customer satisfaction.