East End Foods uses digital signage solution from Dynamax and Chamber TV for its cash & carry outlets
Leading West- Midlands cash & carry group uses digital signage solution from Dynamax and Chamber TV for its newest £10m depot in Aston Birmingham. digitalsignage.NET, Dynamax’s cloud- based digital signage application powers Chamber TV’s 40’’ digital ad displays and players installed in a portrait style at five checkout points, displaying third party adverts of leading brands within the store. Other landscape displays located between the isles are used to show East End’s news and communications.
The relationship with East End Foods started in 2009, with one digital signage install at the Darwin Street, Birmingham branch that was quickly followed by a five screen installation at Steelbright Road, Smethick, West Midlands. At present, East End Foods’ digital signage network, funded exclusively through third party advertising, counts thirteen displays across the group’s three sites, all run by digitalsignage.NET and installed by Chamber TV.
Jason Wouhra, Director at East End Foods said: “We have been working with Chamber TV for 4 years and have found their digital signage solutions very effective in driving customer awareness of in-store activity. Having recently expanded our network again to our new depot at Aston which has been a successful project, we can conclude that we have always benefited greatly from the emerging technology provided through Chamber TV, Dynamax’s digitalsignage.NET enabling us to ensure a consistent branding and messaging throughout our depots.”
Chamber TV to launch all-in-one digital signage solution powered by Dynamax
Chamber TV and Dynamax are working in partnership with East End Foods PLC, to evaluate the growing demand for POS 
digital signage in the FMCG market and to research the reaction to Chamber TV’s new product range of: All-in-One Digital Posters the OIO-22DP and OIO-32DP. This new product range will be soft launched at the East End Foods’ annual BBQ at Aston in mid July 2012. Chamber TV will be setting up a full- sized model stand of a shop & restaurant/takeaway environment at the BBQ and will have professional merchandisers demonstrating the new products via iPads as though they were being used as a digital menu or POS display within a store or shop.
The demo will be to regular clients of East End Foods’ cash & carries and, if successful, will lead to East End Foods using the system for future merchandising opportunities within each store and to the stocking of the new technology as the first non- food item.
It was also agreed that East End Foods would want to link the All-in-One Digital Poster & Ad Display into their brand new POS Till System .i.e. enabling the store/shop & restaurant owners buying produce from East End Foods to utilise the public share feature within digitalsigne.NET and display all the latest East End Food products and offers in their locations, without the need for any artwork or design. East End Foods have the vision to communicate directly into customers’ shop windows and till side- digital posters by 2013.
About Dynamax
Dynamax Technologies is a leading designer of digital communications networks for a wide range of organisations- from Fortune Global 500 corporations, media owners and distributors to UK small and medium enterprises. Its newest product, cloud-based application digitalsignage.NET is the software of choice of leading British AV companies and it’s used to power screens in a variety of locations across the country. For more information, visit www.digitalsignage.net
About Chamber TV
Chamber TV is a leading audio-visual company with more than 11 years’ experience in the AV, digital media, IPTV and digital signage industries. Chamber TV owns its own in-house IPTV platform and mobile applications, enabling it to offer an integrated online, on-mobile, on screen digital communication solution. The company was nominated for the BBC Royal Television Awards for ‘’Best Digital Innovation’’ in 2009. Please visit www.chambertv.co.uk for more details.
About East End Foods PLC
East End Foods is a leading West- Midlands Cash & Carry brand, part of the Landmark group that owns over 65 cash & carry outlets and 350 Lifestyle branded stores within the UK. Its ethnic food products are stocked in more than 70% of Asian owned independent retail food stores throughout the UK. Visit East End Foods online www.eastendcashandcarry.com
Source: Dynamax Technologies
