Scala Introduces New Consumer Device Controlled Screen Communication Solution at ISE 20126 min read
Visit Booth 10K122 and find out how Scala can help organizations, ranging from retail and quick service restaurants to corporate communications, banks, hospitals and education to effectively interact with their target groups
Visitors of Integrated Systems Europe 2012 can experience and test Scala’s latest development: a new interactive screen communication solution that can be managed through a variety of consumer devices, such as a smart phone, iPad or tablet PC. By scanning a QR code with their smart phone at Scala’s booth K122 in Hall 10 at the RAI Congress Center in Amsterdam, visitors can access a digital display management tool that allows them to choose from various information bundles and determine what is displayed on the playback screens at the stand.
With this new solution, digital signage viewers can determine which specific information they want to receive at that point and moment – allowing companies to micro-target messaging to individuals. Examples of how this technology can be used include customers in stores or banks, employees in a corporate building lobby, students in schools, patients in hospitals, guests in restaurants and more. Visitors to Scala’s ISE booth can too use this interactive solution first hand with participants being entered into a drawing to win an iPad.
Visitors can also test Scala’s Twitter integration, see how interactive screens can transfer a great variety of targeted information and experience how picking up a product from a store shelf can trigger targeted product-related messaging on a screen.
Over the years, Scala has virtually evolved into a central hub for delivering dynamic communication tools, delivering more than just software by meeting the requirements for a total communication solution. That is why the company constantly invites companies who use, or consider using, audio visual tools to reach target audiences to share their challenges in a face-to-face dialogue with Scala and ISE is the perfect platform for those conversations.
“For 25 years, organizations ranging from retail and quick service restaurants to corporate communications, banks, hospitals and education have seen the flexibility and benefits of communicating using Scala’s digital communication,” stated Scala’s new CEO Tom Nix.
“Combining this know-how with our latest developments, I am convinced we can find new ways to help companies to quickly engage and inform their audiences. Many organizations are challenged to find innovative ways to deliver valuable content to target audiences in the short bursts of time available,” continued Nix.
“Scala not only provides a strong, highly usable, incredibly stable software platform that meets 95 percent of the needs of most customers out of the box, it can also be easily customized well beyond many competitive offerings. If end-users or integrators have a question, any question, relating to digital communication, Scala can put them on the right track to cost-effective digital communication solutions!” said Nix.
Also several of Scala’s partners will showcase a range of digital signage technology at Scala’s booth at this year’s event.
Sharp Electronics is proud to be Scala’s official Display Partner at ISE 2012. Scala and Sharp look forward to jointly showcasing the unrivalled clarity, color reproduction and uniformity of Sharp professional displays, produced in the world’s most advanced LCD production facility. Highlights at the show include Sharp’s new 70” PNE702 digital signage display and 60” PNV602H high-brightness video wall panels.
Christie is pleased to be partnering with Scala on their stand at ISE 2012, where Scala will be showcasing a unique and inspiring configuration of 35 MicroTiles with dedicated content. The cooperation between both companies will also be represented at the InAVation Awards 2012, where they have closely been working together on the recent London Stock Exchange project, driven by integrator Focus 21.
U-Touch will be in Scala’s booth at ISE showcasing their new 19” and 22” touch totem kiosks. Featuring U-Touch’s brand new infrared true multi-touch technology, these small screen kiosks are ideal for point of sale, wayfinding, virtual reception and many other applications. Check out how stable, accurate and responsive this touch technology is compared with traditional products used in this market sector.
Mdina Media will showcase at ISE: the Scala Embedded Certified players of the Q and E series and their New model: S8000 Nano-ITX (16 x 16 x 2 cm high), AMD Fusion 1.6 Dual Core, HD6310 graphic card. New E3000 Nano-size with AMD 785E chipset, dual core, low power consumption. The players have a 5-year roadmap, run 24/7 and Nano-ITX form factors. The players can be placed behind screens.
MediaVue will be presenting its full line of ultra-high reliability player PC’s and showcasing the SureVue D4, which has become one of the preferred Scala solutions for video walls, digital menu boards or any deployment with multiple screens per location. The SureVueD4 supports 4 independent outputs at 1080p all running real HD content – multiple videos, crawls, and feeds at a per-screen cost less than an Atom-based system.
IAdea will demonstrate the industry’s first media appliance to support the HTML5 open content standard, which allows content production effort to be shared between websites, mobile devices, and digital signage. In addition, the technology enables interactivity between mobile devices and the big screen, allowing endless creativity to be delivered through Scala’s Enterprise Content Manager and the new Bridge Server 3.0.
Integrated solution packages from Visapix help to fully tap the potential digital merchandising offers. “People Attract” measures the viewer’s attention span and gender, making it possible to adapt messages to the particular target group in real time. Customers only receive information that is relevant to them. Dispersion is minimised, while the Return on Advertising is maximised. Visapix makes the interactive in-store marketing of tomorrow a reality today.
Step4Media will be presenting TelemediaVision, its turnkey digital menu board solution, at the Scala booth at ISE. This unique, database-driven product enables partners to create and manage dynamic digital menu boards without the need for programming. TelemediaVision includes a user-friendly CMS, can be hosted on Scala servers and is available in a SaaS solution.
Prime Products is a leader in digital signage solutions and combines the world class software of Scala with high-end stylish kiosks, touch screens and LCD screens. Prime Products helps its customers to deliver their information and advertising at the right time at the right place and to the right audience.
Pufferfish Ltd will be displaying the PufferSphere M 600 spherical digital signage solution. The display is interoperable with the Scala platform, with Pufferfish launching a new LiveWarp box, which converts standard Scala feeds for automatic display on the sphere. Other new optional features available with the PufferSphere M system include in-built audio and multi-touch interactivity.
A high-quality 35 square meters digital screen, complete with superb sound capability, mounted on a trailer unit for easy transportation will be shown by Maritime Media Services outside, at the entrance of ISE. It is used to enhance the experience of visitors at events by displaying relevant advertising messages, sponsor logos, public safety announcements, event itineraries and much more. If you want to make a visual spectacle at your event you can’t miss, Maritime Media’s DB35 is the only sensible option.
Driving more than 500,000 screens worldwide, Scala Inc. is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa., and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. For more information, visit: http://www.scala.com/ or their blog. Connect with Scala via Twitter, Facebook and LinkedIn.