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LG Electronics Unveils World’s Largest 55-Inch OLED TV at CES 2012 in Las Vegas

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Las Vegas, NV – LG Electronics is set to revolutionize home entertainment with the unveiling of the world’s largest OLED TV, boasting a 55-inch display, at the Consumer Electronics Show (CES) 2012 in Las Vegas. This latest innovation from LG incorporates advanced features, including 4-Color Pixels and Color Refiner, alongside LG Display’s cutting-edge OLED panels, promising superior color accuracy and an immersive viewing experience.

Technological Breakthroughs in OLED TV

The new OLED TV from LG leverages a combination of 4-Color Pixels and Color Refiner technology to deliver the most natural and vivid colors on the market. Unlike the traditional RGB setup, LG’s 4-Color Pixels use red, green, blue, and white to enhance color accuracy. Additionally, the Color Refiner algorithm ensures consistent hues and tones across a wide viewing angle, addressing common issues like color shifts and gamut abnormalities seen in other OLED displays.

Superior Image Quality and Performance

LG’s OLED TV stands out with its infinite contrast ratio, ensuring vibrant colors and sharp details irrespective of screen brightness. This capability preserves image clarity even in darker scenes, a feat unattainable by conventional LED and LCD panels. Furthermore, with a response rate 1,000 times faster than LED/LCD displays, LG’s OLED TV eliminates motion blur, delivering crisp and clear visuals during fast-paced scenes.

Sleek Design and Aesthetic Appeal

Not only is LG’s OLED TV a technological marvel, but it also features an elegant design with a Slim and Narrow Bezel. At only 4 mm thin and weighing just 7.5 kg, the TV offers a sleek and minimalistic look, making it an aesthetically pleasing addition to any room.

Commitment to Innovation

Havis Kwon, President and CEO of LG Electronics Home Entertainment Company, highlighted LG’s dedication to making OLED technology more accessible. “Working closely with LG Display, we have developed a product that not only showcases the benefits of OLED over LCD but also does so at a significantly lower cost than existing OLED manufacturing technologies,” Kwon stated. “OLED is clearly the future of home TV entertainment, and LG is committed to making this technology easy for consumers to embrace.”

About LG Electronics

LG Electronics USA, based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global leader in consumer electronics, home appliances, and mobile communications. LG Electronics sells a wide range of innovative products in the United States, from home entertainment systems to solar energy solutions, all under the “Life’s Good” marketing theme. For more information, visit www.lg.com.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global technology innovator, employing over 93,000 people in more than 120 operations worldwide. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG is a leading producer of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators.

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a global leader in flat panel displays, audio players, video products, monitors, and security systems for both consumer and commercial markets. With a focus on innovation, LG’s product lineup includes LCD and plasma televisions, LED LCD monitors, home theater systems, Blu-ray Disc™ players, and plasma display panels. The company is also a prominent provider of commercial products such as digital signage, video conference systems, and IP security cameras.

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