Wednesday, November 29, 2023

OTRUM embraces the IBM SmartCloud Enterprise

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OTRUM_logoOTRUM has now fully migrated all digital signage clients to the IBM SmartCloud Enterprise (SCE), a move that eliminates the need for hundreds of physical servers at customer sites. As well as reducing hardware, the cloud increases efficiency by allowing for central management and distribution of data.

As an early adopter of cloud-based services, OTRUM is one of the first IBM customers in Norway to fully commit to cloud-based services and is counted amongst only a relatively small number of innovative thinking companies across Europe that have embraced the cloud.

As OTRUM Interactive solutions handle more and more hotel guest information, intelligent systems are required to handle the analysis which provides hoteliers with the relevant profiling information on their guest. Laser targeting guests is a core aspect of OTRUM’s marketing solution, based on factors such as language, nationality, loyalty programme status etc. For this purpose OTRUM utilises the Cognos tool from IBM to handle marketing campaigns and highlight repeat behaviour patterns associated with guest interaction and purchasing.

Mr. Samu Raunela, CTO at OTRUM, comments “In our industry OTRUM is leading the way in cloud-based services, we are not only talking about cloud-based services but have them in full operation today. Being ‘in the cloud’ has become a demand from our customers, and this has given us confirmation that we made the right choice over three years ago, both in going ahead with adoption and choosing IBM as a partner.”

Mr. Paul Are Killie, Director Cloud IBM Norway, adds “OTRUM has tapped into the future, they have taken a great leap ahead and have done this hand-in-hand with IBM. In OTRUM’s case, both they and their end customer will benefit from operational and financial efficiencies. We are very pleased to be working with OTRUM, and look forward to developing their cloud services and data analytics tools together with them.”


OTRUM is a leading provider of interactive TV solutions and content to the hospitality industry. The company develops and supplies total solutions, consisting of hardware, software, TV channels, movies and guest broadband solutions. OTRUM has partnerships with leading LCD vendors, to ensure full integration of in-room services, and powerful deployments of digital signage applications.

Founded in 1985, OTRUM is headquartered in Norway and operates through wholly-owned sales offices and an established network of alliance partners for worldwide coverage. OTRUM is committed to deliver innovative and creative solutions, in-line with the needs of the hospitality industry.

For further information visit:

More information:

Samu Raunela
Mobile: +47 93400763
E-mail: samu.raunela [at]

Paul Are A Killie
Director Cloud, IBM Norge
Phone: +47 93005769
E-mail: paul.killie [at]

Source: OTRUM

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