‘Digital Signage’ industry in the Middle East to grow further in 20123 min read
22 million digital signs by 2015 growing at a CAGR 26 percent
International Expo Consults (IEC) part of Falak Holding, one of UAE’s multi-faceted business conglomerate, stated that with the advent of new technology the ‘Digital Signage’ industry is expected to grow exponentially in 2012 across the region. As per the research carried out by Intel Corporation, the digital signage industry worldwide is growing at a CAGR (compound annual growth rate) of 26 percent and also predicts the world to have over 22 million digital signs by 2015.
Digital signage is a form of electronic display that shows television programming, menus, information, advertising and several other messages. Digital signs such as LCD, LED or projected images can be found in public and private environments, such as retail stores, hotels, restaurants and corporate buildings. According to a new report by Global Industry Analysts Inc. the global digital signage systems market is expected to reach $13.8 Billion by 2017.
“An emerging technology in this space, digital signage, has rewritten the rules of marketing, enabling enterprises to deliver information to their employees and customers more effectively. Furthermore, digital media technologies have completely transformed the landscape in which enterprise and media companies operate by enabling them to optimize their business processes. New delivery mechanisms have also allowed marketers to use innovative strategies to reach their customer bases effectively.” Mr. Abdul Rahman Falaknaz, Chairman of IEC.
“Several exhibitors have evinced interest in this new medium and due to this we have decided to introduce new components such as the ‘Digital Signage’ and the ‘Digital Commerce’ sections at our ‘Sign and Graphics Imaging’ show next year,” added Mr.Falaknaz.
“The market sees digital signage as a more beneficial compared to static signage because content that updates frequently can be digitally updated, saving the cost of printing. Digital signage also has the ability to be interactive with imbedded touch screens, movement detection and image capture devices. Increasing adoption among a wider base of industrial sectors as an effective medium for interactive advertising and decreasing costs of purchasing, installation and maintenance also augurs well for the future of the market,” said Mr.Sharif Rahman, CEO, IEC.
IEC will unveil its 15th edition of the ‘Sign and Graphic Imaging Middle East’ (SGI) show in early 2012. The show will be held from January 31st – February 2ndat the Dubai World Trade Centre. SGI is one of the most anticipated events of the year in the region for exhibitors and visitors in the signage, outdoor media, screen and digital printing industries. “We had a strong turnout from across the GCC as well as East Africa, the Sub Continent, Europe, Asia among other geographies. The quality of visitors who attended the last edition of SGI Middle East was amongst the best we have ever seen and we expect the trend to continue into 2012,” added Mr.Rahman. Sign and Graphic Imaging Middle East (SGI) is an established 14 year old business forum where exhibitors and visitors can interact with sign makers, print and production manufacturers, architects, media agencies, real-estate developers, brand and image consultants among others. This forum will also include seminars and workshops conducted by industry experts.
A multi-billion dollar Dubai-based conglomerate, Falak Holding has been an industry pioneer for the last 30 years having diversified business interests including real estate development; retail – sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio.
About International Expo-Consults (IEC):
International Expo-Consults (IEC) is an internationally recognized trade show management company with an impressive track record of 17 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sign and Graphics Imaging (SGI) and the Dubai, Entertainment, Amusement and Leisure (DEAL). Dubai-based conglomerate, Falak Holding has been an industry pioneer for the last 30 years having diversified business interests including real estate development; retail – sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. Kindly log on to www.signmiddleeast.com for more information on the show.
For further information please contact:
Prem A. Ramachandran
White Water Public Relations
PO. Box 18936, Dubai, UAE
Email: prem [at] whitewaterpr.com
Source: International Expo-Consults