LG Electronics Expands Power Of Brand Advertising With Interactive Smart Tv Solution4 min read
LG Advertising Platform, Powered by YuMe’s Advertising Technology and Sales, Offers Comprehensive, Engaging Option for Developers and Advertisers
Already a leader in Smart TV products, LG Electronics has expanded its offerings for television application developers, content distributors and advertisers with the world’s first integrated advertising platform for Smart TV applications. The company’s complete ad solution includes in-app advertising support incorporated into LG’s app development SDK, management and optimization of the publisher’s ad inventory, and ad monetization through LG’s alliance with YuMe.
LG Electronics developed the LG advertising platform to strengthen the ecosystem of developers, publishers and users, creating a mutually beneficial platform in which developers can maximize revenues and users receive targeted, relevant and engaging advertisements. The global, multi-device platform offers advertisers the immersive engagement of the TV’s large-screen experience combined with the interactive engagement of digital media.
YuMe and LG announced today that Toyota Motor Sales, U.S.A., Inc., the U.S. arm of global automotive manufacturer Toyota, is the charter advertiser on LG Smart TVs.
“For advertisers like Toyota, the LG ad platform can be the third screen complementing on-line and mobile digital campaigns with an in-home shared viewing experience. As users discover the expanding content and application offerings on LG’s Smart TVs and connected devices, usage is growing rapidly which will provide advertisers with the audience and reach for both broad and targeted campaigns,” said Sam Chang, general manager of LG’s Smart TV Innovation Development Group based in San Jose.
“Toyota customers are watching video online, on their mobile phones and on TV, and we are excited to be able to reach this previously unreachable audience on Smart TVs,” said Dionne Colvin, national marketing media manager, Toyota. “At Toyota, we pride ourselves on our innovative approach to advertising, and as media consumption habits change, we see a real opportunity to further engage consumers through YuMe and LG.”
Publishers will be able to make use of the accessible, real-time reporting system and a host of other features. The LG ad platform, powered by YuMe’s ACE Relevance Engine, is a turnkey solution for publishers, which manages publisher ad inventory to optimize ad CPMs and supports a variety of ad sales models including YuMe’s Connected Audience Network. Because the LG ad platform is integrated into LG Smart TV HDTVs, Blu-ray Disc™ players, Smart TV Upgraders and other LG Smart TV platforms, advertisers can run their campaigns on these devices as well as other connected CE devices participating in YuMe’s Connected Audience Network.
“The LG ad platform will enable several common digital ad formats such as interactive display banners, in-banner video and in-stream video as well as some new ad units such as click to sponsored applications and search related ad units,” Chang said. “This combination of LG’s innovative Magic Motion remote control allowing for point and click control of applications and YuMe’s advertising technology opens the way for developers, publishers and content owners to develop new content and ad models on one of TV’s most intuitive systems.”
LG and YuMe will be running pilot ad campaigns in the United States with several leading advertisers starting in November with broader advertiser participation planned for the spring of 2012.
For more information on the LG Smart TV Solution, please visit: lgad.lgappstv.com
Designs, features and specifications subject to change without notice.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.lg.com.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more information, please visit www.lg.com.
About the LG Electronics Home Entertainment Company
Smart TV industry pioneer, the LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumer and commercial markets. LG’s product areas include LCD and plasma televisions, LED LCD monitors, home theater systems, Blu-ray Disc™ players, audio components, video players and plasma display panels. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.
LG Electronics USA
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Source: LG Electronics