Monday, September 25, 2023

Navori Helps Spain’s Canal Visual Improve Cafeterias Colon’s Profitability

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Cafeterías Colón operates its own private TV channel to broadcast important information, special offers, promotions and local news on LCD screens located around their store.

The store currently services an estimated 50,000 visitors per month which makes it an ideal location for audiovisual marketing and digital signage.

Canal Visual´s digital signage solution is based on the NAVORI software platform. The system offers content creation tools, live weather and news updates via RSS feeds. This lets the store manage their content content and adapt the messages according to their immediate needs.

“Sales of my weekly specials increased by 20% since we introduced this new communication channel”, says Francisco Moreno Fernandez, owner of Cafeterias Colón.

The Cafeterias Colón Channel manages all content using the Navori Server application. The Server controls the programming, player content updates, proof-of-playback reporting and live player status.

Navori’s template feature allows us to create different viewing areas on each screen and assign third-party advertising as required. Playlists are assigned to each screen area independently and are displayed seamlessly providing for a truly enjoyable viewing experience.

Navori is a one of the largest, most well-established and successful digital signage software publishers in the world, with more than 75,000 active installations in 90 countries. Navori develops solutions used for all types of screen-based communications, including retail, corporate communications, advertising networks, public space signage, wayfinding and the food/hospitality sector. Headquartered in Switzerland, privately-held Navori also has offices in North America, South America and Australia.
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Navori runs a highly efficient operation with an annual growth rate of 40% during the last 10 years.

Navori is renowned for the precision of its tools as well as the quality and the sophistication of its software.

Source: Navori

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