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Blue Mountain Resorts Selects Omnivex Software to Manage Extensive Digital Signage Network

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Digital signage to enhance the guest experience at expansive four-season resort

Omnivex Corporation, Microsoft Gold Certified Partner and provider of content management software for digital signage networks, announced that their software has been selected by Blue Mountain Resort in Collingwood, Ontario, Canada, to power an extensive digital signage network throughout their facilities. Blue Mountain will replace their existing digital signage software with Omnivex Moxie software, to manage displays throughout their extensive resort to meet their diverse list of applications for digital signage, conference and meeting room displays, including interactive wayfinding, and menu boards, to name a few of the immediate priorities.

Blue Mountain had deployed and maintained three separate digital signage software solutions, but found that they were not able to accomplish all of their goals and that maintaining three separate systems was becoming too labor intensive. The company decided that in order to streamline operations and make the day-to-day administration of the digital signage more manageable, they wanted to find one platform that would enable them to consolidate the existing system. “Our primary goal with this deployment was to have one centrally managed digital signage system that would be interactive, flexible and scalable,” said John Gowers, Director of IT, Blue Mountain Resorts. He continued, “After an extensive evaluation process, we selected Omnivex Moxie software for its ability to address all of our requirements with one comprehensive platform.”

Blue Mountain Resort and its amenities attract hundreds of thousands of people each year. The resort is spread over 360 acres and includes ski slopes, shops, restaurants, hotels and a conference center. Ensuring that guests know about all of the activities and events the resort has to offer is a key factor in ensuring they are provided with the best possible vacation experience. Blue Mountain strives to provide their guests with an outstanding stay at the resort and felt that the right digital signage system could help them improve the overall guest experience, by providing visitors with access to information when and where they need it. For example, navigating such a large facility is somewhat difficult, so interactive wayfinding is the perfect solution to address this problem. All of the different departments within Blue Mountain had varying requirements and ideas about how digital signage could improve the guest experience in their area.

Omnivex Moxie software will allow each department to have local access to the system so that they can customize content and address their specific needs, while the primary operator can maintain control of the network and certain global content assets to uphold brand standards. The software has the flexibility to meet all their needs, with one integrated platform that can manage all of their digital signage requirements. “Moxie software will tie into our existing systems – such as our event booking system, for the conference and meeting room displays – and our established processes to reduce the workload associated with maintaining an accurate and up to date digital signage system,” said Gowers. “We felt that this was the best solution, because our employees can continue with their existing workflows and systems and the software will automatically reflect that information on the appropriate screens. There is no need for additional training, process changes or maintaining another system,” concluded Gowers.

Blue Mountain Resorts Ltd. is part of the Intrawest Resorts group of experiential destinations. Primarily known for its outstanding ski and snowboard facilities, Blue Mountain continues to evolve from a winter playground into a premier four season destination resort. The nationally ranked Monterra Golf Course, seven-acre private beach on Georgian Bay and more than 60,000 square feet of conference facilities, all within 90 minutes of the largest population base in Canada.

About Blue Mountain
Visited by over 1.5 million guests a year, Blue Mountain virtually defines the four-season destination of choice. Boasting the best ski and snowboard terrain in Ontario, enhanced by a world class snowmaking system, the slopes are in fantastic shape all season long. Summer months at the resort offer the nationally ranked Monterra Golf course, largest down-hill mountain biking facility in Ontario, best-known trail system and a private luxury beach property. Blue Mountain employs 400 full-time year round with benefits, 1,200 winter and 400 summer seasonal employees; resulting in an annual payroll of over $10,000,000. In April of 2003, Blue Mountain Resort accepted the Meetings and Incentive Travel Magazine Readers Choice Award for the Best Meeting Facility and Service Excellence. For more information, visit

About Omnivex Corporation
Founded in 1991 in Toronto, Ontario, Omnivex Corporation is a leader in software development for digital signage networks and electronic displays. Omnivex software is used by over 2,000 customers, including many Fortune 500 companies, to manage all aspects of digital signage networks, including content management, real time data acquisition and distribution, and remote device monitoring and management. For more information, visit

Source: Omnivex Corporation

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