Digital View, a global leader in digital signage and Pro-A/V solutions, has announced a significant expansion of its DV-Signage division through a strategic distribution agreement with Vitech US. This partnership extends the reach of Digital View’s Pro-A/V and signage products across all of South and Central America, marking a crucial step in the company’s growth strategy.
A Strategic Move for Latin American Market Penetration
Building on the recent launch of DV-Signage in Europe, this new collaboration with Vitech US—a specialist Pro-A/V distribution group based in Miami and Buenos Aires—positions Digital View to better serve the burgeoning digital signage market in Latin America. The agreement establishes a new sales center for DV-Signage, facilitating the distribution of its ViewStream media players, VideoFlyer digital signage systems, SignBox software, and a wide range of Pro-A/V display solutions.
Bob Michaels, President of Digital View’s US-based DV-Signage operation, highlighted the importance of this expansion, stating, “Expansion into and success in Latin America is vital to our growth strategy. We believe that the Vitech team, with their extensive local knowledge and history of success throughout the region, are the ideal partners to help us achieve our goals.”
Vitech US: A Partner Aligned with Regional Demand
Vitech US, known for its expertise in the Pro-A/V sector, is well-equipped to meet the growing demand for digital signage solutions across the diverse Latin American markets. Pablo Paludi, Operations Manager at Vitech US, remarked, “We are seeing growing demand for signage solutions all across Latin America. DV-Signage offers us the flexibility to address requirements from single screens to networks of many hundreds. From indoor to outdoor, advertising or corporate—DV-Signage gives us not just a range of products, but a complete set of turnkey solutions.”
Expansive Coverage Across Key Territories
The distribution arrangement with Vitech US covers a wide array of territories, including Brazil, Mexico, Argentina, Colombia, Uruguay, Chile, Peru, and many more across South and Central America, as well as the Caribbean. This extensive coverage ensures that Digital View’s signage products will have a strong presence across the region, catering to various sectors such as corporate, education, hospitality, retail, and digital out-of-home (DOOH) advertising.
About DV-Signage
DV-Signage, a division of Digital View launched in 2011, focuses on delivering professional-grade digital signage solutions. The product line is segmented into four main streams: Video Presentation, Advertising Systems, Full Signage, and Professional Displays. Each stream is designed to meet specific market needs, from retail environments and showrooms to large-scale advertising networks and wayfinding systems.
Digital View’s Legacy of Innovation
Established in 1995, Digital View Group has a long-standing reputation for supplying high-quality LCD display solutions across various industries, including broadcast, military, and medical sectors. The company is best known for its ViewStream solid-state digital media players, widely used in the digital signage, point-of-purchase, and DOOH advertising markets. Digital View’s solutions have powered networks for major brands such as CBS Outdoor, Clear Channel, Procter & Gamble, and Coca-Cola.
With sales offices across the globe, including locations in California, Connecticut, Munich, London, and Hong Kong, Digital View continues to be a pivotal player in the digital signage industry, now with an enhanced presence in Latin America through its partnership with Vitech US.
