Wireless Ronin to Expand Digital Signage Footprint at Mall of America3 min read
Wireless Ronin Technologies, Inc. (Nasdaq: RNIN), a Minneapolis-based marketing technologies provider, announced today that it will expand its RoninCast® digital signage footprint into the East Avenue Renovation of Mall of America® (MOA), the nation’s largest retail and entertainment complex.
“Mall of America designed its digital signage to integrate key drivers including placement, location and proper traffic flow throughout the Mall,” said Mall of America facilities manager, Rich Hoge. “It is because Wireless Ronin’s digital signage solutions have accomplished these goals while maintaining both an aesthetically pleasing and functional environment that we have continued to rely on their solutions during renovations throughout the Mall.”
The Mall of America’s new renovations will feature six unique Wireless Ronin solutions including:
1.Guest services, promoting ticket office locations, store hours, and navigation services available to guests.
2.Walkway ad kiosk networks, expanding the malls existing digital advertising network of on property products and services, featuring full screen promotions and greatly increasing exposure for stores.
3.Nickelodeon Universe® Schwan’s kiosk, featuring menu boards and videos of Schwan’s branding and featured content.
4.Greeter board system, displaying directory information, maps and MOA branding, allowing the Mall to quickly change tenant names and locations to provide attractive and dynamic navigation for visitors.
5.Elevator promotional displays, displaying promotional advertisements for products and services throughout the Mall.
6.Food court displays that expand the existing kiosk network are dedicated to featuring locations within the Mall.
In addition to providing the hardware and software, Wireless Ronin will monitor the network health through its customer support center and deploy, create and schedule content. Wireless Ronin has worked with the Mall of America’s sign vendor, Leroy Signs, to deploy RoninCast digital signage solutions and, once renovations are complete, Wireless Ronin’s digital signage solutions will be on display throughout the Mall.
“By presenting visitors with current advertising, promotions and sales for retail shops, Mall of America creates a dynamic experience not only for shopping but also for dining and entertainment throughout the Mall,” said Wireless Ronin president and CEO, Scott W. Koller. “Wireless Ronin outfitted Mall of America with an array of solutions to best fit each environment within the Mall.”
About Mall of America®
Mall of America is the nation’s largest retail and entertainment complex. At 4.2 million square feet, MOA is home to more than 520 world-class shops; Nickelodeon Universe®, the nation’s largest indoor family amusement park; SEA LIFE Minnesota Aquarium, a 1.2 million gallon walk-through aquarium; Moose Mountain Adventure Golf; Theatres at Mall of America® – a 14-screen movie theater with VIP theatre and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. Follow Mall of America on Facebook and Twitter or visit our blog.
About Leroy Signs
Leroy Signs, Inc. (www.leroysigns.com) is a third generation, family-owned, full service, union sign manufacturer that has been in business for over 70 years. As a full service firm, from design and manufacturing to installation and maintenance, Leroy Signs scrutinizes every sign made for visual impact, quality, flexibility and function. Backed by modern, computerized equipment, experienced and well seasoned, union craftsmen, Leroy Signs takes pride in maintaining good customer relations, a noticeable “edge of difference” in products and services and competitive pricing.
About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies (WRT) (www.wirelessronin.com) is a marketing technologies company with leading expertise in current and emerging digital media solutions, including signage, interactive kiosks, mobile, social media and web, that enable clients to transform how they engage with their customers. WRT provides marketing technology solutions and services to clients, helping increase revenue and/or improve operating efficiencies in the execution of marketing initiatives. Since the initial launch of RoninCast® digital signage software in 2003, WRT has taken a leadership position in the digital signage industry by committing to bringing leading edge technology, services and support to its clients. WRT offers an array of services to support its clients’ marketing technology needs including consulting, creative development, project management, installation, training, and support and hosting. The company’s common stock trades on the NASDAQ Capital Market under the symbol “RNIN”. Follow us on http://twitter.com/#!/wirelessronin. Like us on Facebook under Wireless Ronin Technologies, Inc.
Manager of Communications and Investor Relations
ehaugerud [at] wirelessronin.com
Source: Wireless Ronin