iSIGN Media Solutions Inc., a leading provider of digital signage and mobile media advertising solutions, is set to significantly expand its reach across Canada with the acquisition of Pinpoint Media Group. The transaction, which involves the issuance of 7.5 million iSIGN treasury shares, will create one of the largest digital signage networks in North America, capable of reaching over 1.5 million daily shoppers.
The acquisition will bring Pinpoint’s existing network of over 5,600 digital faces in 1,400 convenience stores into iSIGN’s portfolio. This new network is expected to enhance iSIGN’s footprint and strengthen its ability to deliver targeted messaging and analytics to advertisers. The company’s Interactive Marketing Solution (IMS) software, a proprietary platform, will be integrated into the network to enable precise audience measurement and mobile engagement capabilities.
Strategic Importance of the Pinpoint Acquisition
With this acquisition, iSIGN aims to capitalize on the rapid growth of the convenience store channel, one of the most profitable retail segments. Pinpoint Media’s network spans across Alimentation Couche-Tard Inc.’s (Couche-Tard) Mac’s convenience stores, which see high-frequency shopper traffic, creating opportunities for real-time advertising and purchase influence.
The deal also aligns with iSIGN’s strategy to build a mediacasting network that rivals the reach of traditional cable and satellite systems. By leveraging its digital signage network and IMS software, iSIGN will be able to deliver targeted messages to customers’ mobile devices within and near the 1,400 Mac’s stores, setting a new precedent in location-based advertising.
“We are excited by this acquisition and by the additional revenue opportunities that it will generate for us in both ad network sales and software licensing,” said Alex Romanov, CEO of iSIGN Media. “Our new convenience store channel is in the fastest growing and profitable segment today, with frequent shoppers and opportunities to influence purchases and collect anonymous shopper data.”
Enhancing Analytics and Real-Time Audience Measurement
The integration of iSIGN’s patent-pending IMS software into Pinpoint’s digital faces will enable advertisers to access valuable insights through real-time data collection. The platform will track consumer engagement and preferences without compromising shopper privacy, offering a unique value proposition to brands looking to optimize their advertising spend.
The ability to measure audience engagement through both fixed digital displays and mobile devices is a key differentiator for iSIGN, setting the stage for enhanced advertising effectiveness and higher ROI for brands.
Expansion Plans with City of Calgary Contract
In addition to the Pinpoint acquisition, iSIGN Media recently secured a contract with the City of Calgary’s parks and recreation department. The agreement includes deploying and managing a digital solution for the city, further demonstrating iSIGN’s capability to scale its solutions across diverse environments, from retail spaces to public sectors.
This strategic move underscores iSIGN’s vision to create a comprehensive network that seamlessly integrates fixed and mobile advertising solutions, offering advertisers access to a robust and dynamic mediacasting platform.
Transaction Details
The acquisition of Pinpoint Media will be completed through the issuance of 7.5 million iSIGN treasury shares. Of these, 500,000 shares will be free trading, while the remaining 7 million will be subject to a four-month hold period. The transaction is expected to close within the next 45 days, pending final agreements with Couche-Tard.
About iSIGN Media Solutions Inc.
Headquartered in Richmond Hill, Ontario, with research and development and customer support operations in Vancouver, BC, iSIGN Media Solutions Inc. is a leader in interactive advertising solutions. The company specializes in providing digital signage, mobile advertising, and data measurement tools that enable brands to deliver targeted content to consumers in proximity to digital signage and mobile devices. iSIGN’s IMS software platform allows for real-time audience measurement, helping businesses optimize their advertising strategies and maximize customer engagement.
For more information, visit www.isignmedia.com.
About Pinpoint Media Group
Pinpoint Media Group is a Canadian digital signage company with a strong presence in the convenience store market. The company operates over 5,600 digital faces across 1,400 stores, providing advertisers with a highly visible platform to reach daily shoppers. Pinpoint’s digital network spans Alimentation Couche-Tard Inc.’s Mac’s stores, a leading convenience chain in Canada.
