In a first of its kind, the Gujarat State Road Transport Corporation (GSRTC), has deployed digital signage screens in 50 buses and five depots. Plans are afoot to deploy the screens in 1950 more buses and another 45 depots by January 2012.
The HQ will distribute content to different bus depots. These bus depots will further disseminate the content in the buses.
The project is worth Rs six crore while the five year AMC contract, handled by AGS, is worth another Rs five crore, said Karunesh Chakraborty, Senior Manager, AGS India.
He added that Sambhaav Media—an Ahmedabad-based print and Out Of Home (OOH) company had bagged the tender. “They required a technology partner and we were chosen from a list of shortlisted bidders. We were the only one to pass the initial proof of concept test as we had technology and support systems in place.”