May 28, 2023

Digital Signage, DOOH News and Information

i Display Announces the i Shelf 2, an Interactive Digital Signage Display Unit Specifically Designed to Meet Retailer Needs

3 min read

i Display, an innovative digital signage display company, today announced the launch of i Shelf 2, an interactive retail shelf display. i Shelf 2 now features a high resolution screen, extended battery life and includes a statistical usage tool.

i Display, an innovative digital signage display company, today announced the launch of i Shelf 2, the latest version of the interactive retail shelf display. The 7” digital shelf display now features a high resolution screen, has an extended battery life and includes a statistical usage data mechanism.

The i Shelf 2 is a cost effective, user friendly and easy to maintain shelf display that enables retailers to engage, inform and educate their consumers while they are at the point of purchase. An attention grabbing flashing LED activation button attracts shoppers to click and view a movie, or audio JPEG slideshow, of the retailer’s product and promotional messages.

Designed to operate cable free and with the use of standard batteries the i Shelf fits conveniently onto multiple shelving configurations in any retail environment.

“The iShelf 2 has some great new features that address retailers and brands’ needs” Says Ariel Haroush, i Display’s CEO. “We realized that marketers need a better understanding of the in-store campaign effectiveness so we designed a statistical information tool to allow them to receive and analyze customer usage. In addition we extended the battery life thus reducing point of sale operational costs. Furthermore, we added a high resolution screen to improve the buyers shopping experience.”

Market experience indicates that 60% of buying decisions are made while shopping and are influenced by in-store promotions. With limited space in stores and an ever increasing competition for the customers’ attention, the i Shelf 2 really helps retailers increase sales.

i Shelf 2 was designed with an attractive and small form factor that fits on any shelf right next to the product. Add to this the extended battery life, HD screen and statistical data tool, the iShelf 2 is truly an ideal interactive digital display for retailers and brands alike.

The i Shelf 2 main features include:

  •     Cable Free and battery powered with up to 3 months activation
  •     Flashing activation button plays a movie or image slideshow with audio soundtrack
  •     A static ad-Panel for a strong branding area for graphical messages
  •     Flexible and secure mounting system that fits multiple shelving types normally found in retail environments
  •     Statistical Data for campaign effectiveness analysis
  •     Real time reporting of: number of times the play button is pressed, date and time the play button is pressed
  •     Data download by a USB memory stick
  •     High resolution digital screen with 800*480 resolution
  •     Variety of video and image formats: DivX 4, DivX5, Xvid, MJPEG, Jpeg, BMP
  •     Content uploaded with USB or via an SD card and Internal memory of 1 GB

i Display is part of the Outform Group. Based in London UK, i Display is one of the market leaders for interactive and effective digital signage displays. i Display combines beautiful design with great functionality to effectively get your customer’s attention and increase sales.
i Display is committed to delivering high-end, simple to use products which operate and blend in naturally with retail environments. The range of products can be viewed by visiting

Press and Media Contact:
Email: Inesa.k [at]    Phone: +972-3-9082800 Ext. 825

Watch the i SHELF 2 Video:

i Display, its logo, and product names are registered trademarks of the Outform group of companies.

Source: i Display