Uniqlo’s Autumn collection comes to Stratford Regional Station in the first campaign on JCDecaux’s new ‘Stratford Corridor Gateway Domination’ opportunity. The 5-week campaign promotes the launch of Uniqlo’s new store at Westfield Stratford City mall.
The ‘Stratford Corridors’ comprise two high-flow passenger tunnels that link all the platforms at Stratford Regional Station to the Olympic Park exit. All visitors travelling by tube, train or Docklands Light Railway to the Olympic Park and shopping mall will pass through these corridors, reaching an audience of 432,390 per month.
With giant wall-wraps and multiple creatives on 11 newly installed D6 screens, the two corridors will be transformed into a powerful showcase for Japan’s largest fashion retailer. The campaign was booked through Kinetic planned eden (Adam & Eve + the7stars) with the creative agency Dentsu London.
Spencer Berwin, Managing Director – Sales at JCDecaux said, “This is a first look at one of our key Olympic assets and we are delighted to have Uniqlo as our launch advertiser. The ‘Stratford Corridors’ provide a high-impact, immersive experience for consumers at this new retail hub, influencing purchases and directing audiences to Uniqlo’s new store.”
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For further information please contact:
PR Manager – Janet Guest
janet.guest [at] jcdecaux.co.uk
T: 020 7298 8023
M: 0776 970 1268
Source: JCDecaux
