Monday, November 11, 2024

Gefen and Marshall Electronics Collaborate to Enable Live Video Streaming for Digital Signage

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Gefen, a leading provider of digital connectivity solutions, has announced a partnership with Marshall Electronics to bring live video streaming to digital signage systems using any HDTV display. This collaboration leverages the Marshall Electronics HD Encoder/Decoder (VS-102-HDMI) to deliver live video feeds, providing a powerful tool for industries such as entertainment, hospitality, and retail that require dynamic video content in real time.

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The Marshall Electronics HD Encoder/Decoder accepts video input from a variety of non-HDCP encrypted HDMI sources, including satellite set-top boxes and high-definition cameras. When paired with the Gefen Digital Signage Creator, users can seamlessly stream live HDMI video content to any HDTV, adding a new layer of engagement to digital signage installations.

“By integrating the Marshall VS-102-HDMI HD Encoder/Decoder with our Digital Signage Creator, we are able to offer a solution that maintains live video streams in the HDMI domain,” said John Novak, director of Digital Signage for Gefen. “This is an invaluable feature for a wide range of digital signage applications, including live broadcasts at sporting events or dynamic advertising in public spaces.”

Key Features of the Gefen Digital Signage Creator:

  • Full Content Control: Compatible with any Windows-based system, the Gefen Digital Signage Creator allows users to create and manage content effortlessly. Users can design templates, layer video, add music, write scripts, and even pull real-time RSS feeds from the internet.
  • Flexible Video Output: The device supports both HDMI and VGA outputs, enabling digital or analog video signals. It can display content at resolutions up to 720p at 60 frames per second or 1080p at 24 frames per second, in both landscape and portrait orientations.
  • Remote Content Management: The unit’s RS-232 port allows for remote control of content across displays, providing operators with flexibility and convenience for managing digital signage networks from a central location.

Marshall Electronics HD Encoder/Decoder:

The Marshall Electronics VS-102-HDMI enhances digital signage systems by encoding video signals into a format suitable for streaming, while retaining full-HD quality. This device, when integrated with Gefen’s Digital Signage Creator, forms a cost-effective and scalable solution for streaming live video content. The compact design, coupled with its powerful streaming capabilities, makes it suitable for various industries that need to display live or real-time video content.

Perry Goldstein, Sales & Marketing Manager for Marshall Electronics, added, “By combining the expertise of Gefen and Marshall Electronics, we are able to provide a cost-effective solution that supports live video streaming in a complete digital signage system. The setup is easy to integrate and offers high-quality streaming on any size HDTV display.”

About Gefen:

Gefen offers a comprehensive range of digital connectivity products, including signal switchers, splitters, extenders, and converters. Their solutions facilitate seamless integration, extension, and distribution of audio/video and computer systems, ensuring optimized performance across various industries. The company is known for its innovative product lines, including GefenTV, GefenPRO, and Gefen ToolBox, each offering specialized solutions for both consumer and professional markets. For more information, visit gefen.com.

About Marshall Electronics:

Marshall Electronics is a global leader in the design and manufacture of professional LCD monitors and digital signage displays. With over two decades of experience, Marshall serves a wide range of industries, including broadcast, multimedia, and film, offering high-quality, reliable products. To learn more, visit marshall-usa.com.

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