Ravintolamestarit Dishes up Innovative Marketing with ONELAN3 min read
RavintolamestaritOy, Finland, established the IsäCamillo restaurant and bar in 1997 and have since grown into a chain of seven restaurants. They identified a business opportunity in Kuopio city, which at the time lacked many noteworthy restaurants.
Ravintolamestarit were looking for new and innovative ways to market their business, and on the advice of AvekEsitysratkaisutOy (Avek), decided to invest in digital signage from ONELAN. They wanted to create a new image for their restaurants by using digital signage, and realised that it could also be used as a unique and effective marketing and information delivery channel.
Ravintolamestarit have installed one ONELAN Net Top Box (NTB) 510 publisher unit and six ONELAN NTB 510 subscriber units. The digital signage is managed and controlled using ONELAN’s Digital Signage Manager (DSM).
The content has been created by Ad Kiiwi as well as Ravintolamestarit themselves. Advertising is focused for different customer groups.
Staff in each restaurant update information such as lunch time menus and offers on an adhoc basis. Advertising and other content (images, videos, press releases etc) are updated centrally every week by RavintolamestaritOy.
Each screen also has an RSS news feed showing local news.
Training, real-time maintenance as well as support and some content production are supplied by Avek.
How it is used
The digital signage is used to deliver important information from service and product marketing to event information. Revenue from alcohol manufacturers and other advertisers has helped cover the costs of the initial system acquisition.
The need for traditional marketing is now minimal; since they have installed digital signage the use (and cost) of posters and flyers has reduced by 90%.
While Ravintolamestarit are not planning to expand their business further at the moment, they are planning to maximise the use of their digital signage technology for advertising with the assistance of AvekEsitysratkaisutOy.
End user feedback
“We see ONELAN digital signage as an excellent way of standing out from our competition. With digital signage we are now using our time more efficiently and can now concentrate our resources on other things instead of marketing.” ErkkaIsotalo, Ravintolamestarit .
AvekEsitysratkaisutOyare a reseller of Aronet in Finland, themselves a ONELAN distributor. They offer solutions for computer and presentation technology including digital signage. Their customer base includes public administration, educational institutes and businesses.
ONELAN develops network appliances for standalone and end-to-end Digital Signage network solutions. The Net-Top-Box is a multimedia, multi-zoned solution capable of Touch Interactivity. With a browser based user interface, the system is fully multi-lingual and capable of displaying both stored media and live media e.g RSS feeds, webpages and broadcast TV or locally streamed video. Further members of the product family cater for Enterprise network management and integration with external data sources.
ONELAN’s NTBs are now installed in a wide variety of organisations such as retail, schools, hospitals, and government buildings, as well as some well-known corporates such as Vodafone, Virgin Holidays and TalkTalk.
ONELAN Ltd is based in Henley-on-Thames, Oxfordshire.
Visit www.onelandigitalsignage.com for further details.
Press Contact details:
email: marion.bourne [at] onelan.com
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