Haivision Network Video, leading provider of the most advanced video networking, digital signage, and IP video distribution solutions, today announced that Louis D. Giacalone, founder of CoolSign, will be presenting “TCO: Understanding the Real Costs of Digital Signage” at 1 p.m. on Tuesday, May 24 at Digital Signage Expo 2011. Giacalone, a well-known innovator in digital media, joined Haivision with the company’s purchase of CoolSign and its digital signage technology. Digital Signage Expo 2011 will take place May 24-26 in Messe Essen, Essen, Germany.
“When starting and running a digital signage network, operators need to think about the costs and implications of maintenance, network operations, telecommunications, and, perhaps most important, content,” said Giacalone. “These areas involve labor-intensive tasks that must be performed every day to support network operation, and their cumulative costs can add up to staggering sums. If these aspects of running a digital signage network are not properly accounted for, project ROI calculations can be misleading and potentially disastrous for both supplier and buyer. In this case, even a successful deployment can quickly turn into a failed program.”
Understanding the total cost of ownership (TCO) of a signage network is critical in determining the viability of the project. In his presentation, Giacalone will go beyond the obvious up-front capital costs to examine the ongoing costs that begin after deployment and often wind up being the largest overall cost of the system. His session will examine all cost components in a signage system, from hardware to labor and everything in between, and discuss how technology selection can have an impact on the downstream costs of digital signage networks.
As founder of AdSpace Networks in 1998, Giacalone pioneered the deployment of digital advertising networks, launching what is now the largest network in shopping malls, and invented the CoolSign digital signage software suite. As an independent consultant, he helped the Pentagon and the Playboy Club to deploy digital signage networks. At Titan Worldwide, he developed and launched digital initiatives including cutting-edge network deployments on buses, trains, and rail stations. At Silicon Gaming, Giacalone designed the first high-volume multimedia slot machine, and at Electronic Arts, he developed 3D graphics creation tools.
Giacalone also founded Infinidisc Corporation, developer of a CD jukebox; Solid Ideas, developer of computer graphics software; and Advanced Entertainment Associates, producer of 3D computer graphics and animation. He studied computer engineering at the University of California, Berkeley, and at Polytechnique Montreal. He holds seven patents.
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Source: Haivision Network Video