The pre-show conference lineup at this year’s Digital Signage Expo® (DSE) will feature a new half-day seminar dedicated to best practices in content development for both consumer and employee-facing digital place-based networks.
The program includes four individual tracks designed respectively for content strategists, planners and designers in retail, restaurant, banking and corporate communications. Participants will learn how to navigate real-world scenarios designed to instruct them on how to plan, strategize, develop and execute a content strategy within a range of venue settings. A team of expert network operators, content strategists and creative directors will actively facilitate this workshop.
Richard Lebovitz, educational director for Roswell, Ga.-based Exponation, LLC, which produces DSE said, “Creating relevant and compelling content for a digital place-based network audience not only requires specialized talent, but it is also a continuous process that has its own unique challenges operators depending on the industry sector. That’s why we are pleased to provide four real-world, hands-on and sector-specific educational opportunities for content strategists at DSE 2012.”
One of twelve pre-conference educational offerings at DSE 2012, this special seminar program run will from 1:00pm to 5:00pm on Tuesday, March 6, 2012. Registration for DSE’s Hands-On Content Workshop and all of DSE’s seminars is now available online.
Source: Digital Signage Expo