Atlona® Kicks Off New Training Events and Educational Resources for the A/V Industry
Atlona®, a leading digital connectivity solutions provider, today introduced the Atlona Academy for its international and domestic dealers, distributors, and reps. The academy consists of a series of regional and online training events and programs designed to increase awareness of Atlona products and innovations, as well as new and emerging A/V technologies and opportunities.
At Atlona Academy training events, a variety of industry experts will provide the company’s channel partners with time- and overhead-savings tips, in-depth usage case examples of Atlona products, and an understanding of what is coming in A/V technology. The Atlona Academy program will also offer a series of new certification levels for select dealers, resellers, and integrators.
“Through the Atlona Academy, we want to help our channel partners not only to be successful in presenting information on our products, but also to be able to offer valuable insight and recommendations about the latest technologies and trends that are shaping our industry,” said Kevin Billingsley, sales director at Atlona.
Each Atlona Academy training event offers a concise focus on specific products and technologies, including HDBaseT™ technology, matrix switchers, HDMI extenders, HDMI testing kits, and much more. The academy will kick off on Nov. 29 and 30 with one-hour online webinars covering HDBaseT technology and Atlona’s HDMI testing kits. These webinars will be followed by an invitation-only Atlona Academy Regional Training Event in San Francisco on Dec. 7. The regional event will offer select partners in the area hands-on and presentation-based information that provides a broader and deeper overview of the company and its products.
“We created the Atlona Academy because there is too much confusion for end users in today’s consumer electronics market,” said Atlona President and CEO Ilya Khayn. “These days, most consumers have less money to spend on A/V technology, and they deserve to be made aware of the advantages that only Atlona can provide. By educating our dealers, distributors, and reps, we are also educating their customers, helping to ensure that the money they invest in A/V technology is well-spent.”
More information and immediate registration for upcoming Atlona Academy training events is available at http://www2.atlona.com/l/9782/2011-11-02/172L.
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Atlona® — “Connecting Technology to Your World.” As a global manufacturer of cutting-edge digital connectivity solutions, Atlona supplies an extensive range of high-quality products — from cables, splitters, and extenders to distribution amplifiers, converters, switchers, and much more — to a diverse client base spanning the consumer electronics, home theater, computing, retail, systems integration, professional A/V, broadcast, entertainment, medical digital imaging, and digital signage markets.
Made from the finest materials and offering unique feature sets, the company’s value-added products can be found in installations worldwide. Atlona provides a wide range of solutions from all three of its comprehensive product lines: Atlona Home (consumer electronics), Atlona Professional (systems integration), and Atlona Commercial (commercial). More information about Atlona is available at www.atlona.com.
Raymond Moore, Public Relations
and Media Manager
Tel: +1 (408) 962-0515 x123
Email: ray.m [at] atlona.com
Tel: +1 (408) 899-4169
Email: josh [at] ingearpr.com